Posts by Susan Gunelius

Top 3 Online Advertising Options to Promote Your Events

online advertising promote events

Paid online advertising is an effective marketing investment to promote your events and sell more tickets. The challenge for many event organizers is figuring out where to advertise online and which networks to use. The key to successfully using online advertising to promote your events is to stay focused on your audience and goals as…

Read More

How to Use Facebook Contests for Event Marketing

facebook contests

Facebook contests are perfect for event marketing because they create excitement and word-of-mouth buzz that can lead to ticket sales. You can use Facebook contests to boost your email subscriber list, increase awareness of your event, remind people about your event, encourage people to tell their friends and family about your event, and more. The…

Read More

5 Things Event Organizers Do Wrong at the Door or Gate

event organizers door gate

For your event to be successful, you need to have an efficient process in place for ticket buyers to enter. If the wait is too long, people will be unhappy. They’ll start sharing their displeasure on social media almost immediately, and their complaints will continue even after your event is over. If you ever hope…

Read More

How to Create a Venue Marketing Strategy

venue marketing strategy

If you own an event venue, then you need to create a venue marketing strategy. It’s that simple. Without a strategy, you’ll waste time and money trying to grow your business without getting the results you need. A venue marketing strategy is different from a venue marketing plan. A marketing strategy explains the goals that…

Read More

How to Book an Artist for Your Event

Book an artist for event

If you’re planning to hold an event that requires a performer, then you need to learn how to book an artist for your event the right way. Unfortunately, if you don’t understand the artist booking process, you could end up booking the wrong artist or paying too much for an artist. There is a lot…

Read More

5 Reasons Why Events Fail

The key to a successful event is ticket sales, yet many event organizers continue to make five common mistakes that hurt ticket sales. These are the top reasons why events fail. The good news is you can avoid making these mistakes! The first step to ensuring your event doesn’t fail is to set your event…

Read More

The Most Important Event Email Marketing Campaign

event email marketing campaign

The most important event email marketing campaign that you should use for every event you sell tickets to is a cart abandonment campaign. This type of email marketing campaign is referred to as remarketing because it gives you an opportunity to promote your event to people who have already expressed interest in it. For shopping…

Read More

Is This the Future of Events?

future of events

The future of events is all about technology and personalization. Using rapidly evolving event tech and having access to data about ticket buyers makes a significant difference in how many tickets you sell to your events and how successful those events are. The tricky thing is that the future of events changes rapidly as new…

Read More

15 Questions to Ask to Find the Best Online Ticketing Service

Best Online Ticketing Service

Choosing the best online ticketing service is critical to the success of your event. Whether you’re organizing a small event or a large, multi-day festival or air show, if you’re not using the best online ticketing service, you could lose ticket sales. That’s a risk you don’t want to take! Therefore, before you select an…

Read More