The majority of people who attend events don’t buy tickets the first time they visit your ticket sales page. However, as an event organizer, your goal is to sell as many tickets as you can as early as possible so you have money to pay vendors, promote the event, and much more.
Of course, you should create a sense of urgency in your ticket sales page and ad copywriting to motivate people to purchase tickets early, but don’t stop there! To really move the needle and boost early ticket sales for your event, you need to develop some marketing promotions that create excitement and give people a reason to buy sooner rather than later. Here are five ways to do it!
1. Early Bird Pricing
Consumer psychology has proven that early bird pricing works to boost early ticket sales. However, the discount you offer to people who buy tickets to your event early has to be valuable enough to them or they won’t act. For a $20 at the gate ticket, AttendStar President Gary Star recommends charging $5 less for early bird tickets.
2. Pre-Sale Social Media Promotions
You should start promoting your event on social media before tickets go on sale. This is the perfect time to start creating excitement and hyping your early bird pricing. Host a Facebook contest, invite fans of your event’s performers to be your social media evangelists, and publish images and videos on your Facebook Page and YouTube channel. Follow the link to learn even more Facebook event marketing tips to increase your ticket sales.
3. Email Marketing
When it comes to event marketing, a lot of people think of Facebook, Twitter, and other social media channels first, but did you know that research has found email marketing is 80% more effective than Facebook and Twitter at acquiring new customers? That means if you’re not focusing some of your attention and marketing budget on email marketing, you’re missing a big opportunity.
Hopefully, you’ve been spending months or even years collecting email addresses and building a list of people who might want to attend your event. Now is the time to email them, and here are 10 email messages you should send to sell more tickets.
4. Radio Contests
For many events, local radio contests are an excellent way to drum up excitement, particularly when you can match your event’s performers or speakers with a targeted radio station. For example, you can hold a contest and give away tickets to your Christian concert on the local Christian radio station. If you’re holding a business event, give tickets away on a local talk radio program.
5. Event Marketing Agency
A good event marketing agency can help you sell more tickets to your event. They understand events and ticket buyers, and they’re able to find opportunities you might not have thought of to promote your event and motivate people to buy tickets. An event marketing agency can help you with branding, advertising, social media marketing, content marketing, public relations, and more. Yes, you’ll have to pay for the agency’s services, but the additional revenue you’ll generate through increased ticket sales usually covers the costs and more.
Your Next Steps
Advance ticket sales can account for 80% of your total ticket sales, so prioritize the five marketing strategies above to boost early sales for your next event. But that’s not all.
In addition to helping you generate early revenue that you can reinvest into your event, selling tickets early can boost word-of-mouth marketing for your event among ticket buyers. That means you could end up selling even more tickets in the weeks and days leading up to your event as people spread the word, which leads to greater success and revenue for you overall.
Bottom-line, selling tickets early delivers huge benefits, so create a plan to promote your event well in advance! Follow the link for some more event marketing ideas to help you get started, and don’t forget, if you need event marketing help, call AttendStar at 615-223-1973.