Selling tickets to events used to be a huge investment of time and money, but with online ticket management, handling all of the critical ticket sales tasks required to make events successful became so much easier. Online ticket management instantly increased efficiencies, saved money, and boosted ticket sales for event managers, and the event industry hasn’t looked back since!
Today, events of all sizes can sell tickets using online ticket management tools like AttendStar. Everything you need to manage all aspects of ticket sales is accessible online, 24 hours per day. Not only is it flexible for you, but it’s also convenient for ticket buyers.
Considering that eight out of 10 Americans shop online, online ticket sales is a must for every event or you’re likely to lose sales. People don’t just want to be able to buy tickets online. They expect to be able to buy them online! You need to meet their expectations, and an online ticket management tool can help you do it.
There are many ways that online ticket management can help you sell tickets and make your event more successful. Following are 10 key benefits that you should be familiar with:
1. Professional, Branded Ticket Sales Page
A good online ticket management provider offers tools that make it easy for you to create a professional-looking ticket sales page where you can sell tickets online. It’s fully customized to your own branding, images, and text, so you don’t have to invest a large sum of money into web design.
2. Custom Pricing
In addition to custom design and branding, an online ticket management solution allows you to fully customize your ticket pricing. You can offer early bird pricing or tiered pricing. In fact, you have the flexibility to leverage different pricing strategies as needed to increase ticket sales. You’re always in control of your ticket prices.
3. Ticket Discounts and Promotions
Offering discounts or other promotions to boost ticket sales is usually easy when you use an online ticket management solution. You can create coupon codes and offer flat dollar amount discounts or percentage discounts.
Online ticket management allows you to automate many time-consuming tasks that you’ve been doing manually. Processing cancellations, sending reminder messages, and more can be set up once and you’re done.
Ensuring customers’ private information and credit card or bank account data is secure isn’t an easy task. A good online ticket management provider has security measures in place to give you and your ticket buyers peace-of-mind.
These days, it seems like all software talks to each other. It’s easy to understand why. When different software can integrate, it saves you a lot of time. For example, if you sell tickets to your event using AttendStar’s online ticket management software, it automatically integrates with a variety of other software programs such as MailMunch and OptinMonster for improved lead generation.
7. Online and Offline Ticket Sales
Many online ticket management providers also enable you to sell tickets offline through telephone and physical box offices. You can use your online ticket management software to manage everything from one place so you’re more productive and less likely to make mistakes.
How successful are your marketing and sales efforts? It’s hard to tell without reports, and online ticket management can give you a lot of data. You can track total orders, daily sales, where leads come from, and more. With this information, you can improve your marketing and sales programs quickly, so you don’t miss opportunities to maximize ticket sales for your current and future events.
Some online ticket management providers, like AttendStar, offer marketing tools within their software. These tools can help you with your email marketing, social media marketing, and more. AttendStar even offers complete event marketing support to help you sell more tickets. Rather than working with a third party marketing agency to promote your event, you can integrate everything together in one place with AttendStar including ticket sales, marketing, logistics, customer service, and more.
10. Payment Processing
Online ticket management makes it easy for you to offer multiple payment options to ticket buyers such as credit card or PayPal. You’ll sell more tickets when people have different payment options available to them.
The Key Takeaway
If you’re selling tickets to an event, online ticket management can help you save time, save money, and sell more tickets. The trick is choosing a reputable online ticket management company that offers all of the benefits described above as well as the necessary sales features you need to sell as many tickets as possible.
If you need help selling tickets to your next event or you’re looking for event marketing support, call AttendStar at 615-223-1973.