What trends are shaping the future of fair ticketing? For those fairs still in the planning stage, the COVID-19 virus is making technology work one of the hottest topics, and fair organizers that get on board with new tech trends will position their events for huge success in the future.
Three of the fair ticketing trends that have taken hold in 2020 include:
- Many fairs are starting to do e-tickets for the first time due to the COVID-19 virus.
- Less handing or credit cards and cash and fewer people in line.
- Offering unique ticket types to attendees
- Providing e-tickets only
- Leveraging third-party integrations
- Using emails to send fair updates and mention sponsors
- Generating much needs cash in advance of the fair
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Let’s take a closer look at each of these trends and see what they mean for your upcoming fair ticket sales.
Trend #1: Unique Ticket Types
Just selling one type of ticket to your fair won’t help you maximize ticket sales or revenue. Today, consumers want more personalized experiences, so you need to offer ticket types that are more customized to niche audiences’ needs.
For example, selling bulk tickets with discounts and VIP tickets with special privileges are popular ways to increase ticket sales and profit per ticket, but you could be doing so much more.
One of the biggest trends in fair ticketing is offering tickets with add-ons. You could sell a ticket type with a food or drink coupon added to it or a ticket type with merchandise like a T-shirt or hat. Another great option for fairs is adding a bundle of game or ride tickets with the admission ticket.
Trend #2: E-Tickets Only
The next generation of fair-goers are more eco-friendly than every generation before them. Research by Nielsen shows that 73% of Millennials are willing to spend more to buy sustainable and environmentally-friendly products, and that includes tickets.
Mobile tickets (i.e., e-tickets) are becoming the norm for concerts and sporting events, and people will soon expect and demand them for fairs. Your fair needs to offer e-tickets to attract and retain more attendees. It’s that simple.
Trend #3: Third Party Integrations
Fair ticketing and the success of your fair is often dependent on the ticketing service used. In recent years, trends have shown third party integrations with ticketing software can have a significant impact on ticket sales and event success.
Integrations with Facebook Ads, Google AdWords, MailChimp, ActiveCampaign, and more are essential to ensure fair organizers have access to the operational and marketing tools needed to maximize ticket sales and revenues.
Key Takeaways about Fair Ticketing Trends
Choose a fair ticketing platform that makes it easy for you to offer unique ticket types and e-tickets and provides a variety of third party integrations that allow you to automate processes, save time, and ultimately, use your budget more effectively while increasing ticket sales.
The success of your events depends on having the right tools, and that includes having the right fair ticketing platform. Pay attention to the trends and make sure your ticketing service keeps up.
AttendStar offers all of these features and more. Follow the link to learn more about fair ticketing with AttendStar.