Posts by Susan Gunelius
How to Use Instagram Event Marketing to Increase Ticket Sales
Instagram is the third most popular social media platform in the world according to Pew Research Center. With 35% of all U.S. adults using Instagram, only YouTube (with 78% of U.S. adults using it) and Facebook (with 68% of U.S. adults using it) are more popular. That means more than one out of every three…
Read MoreWhy YouTube is Critical for Event Marketing and Venue Promotion
YouTube is the second largest search engine in the world, and it’s owned by Google, the largest search engine in the world. In other words, if people are looking for information or content (including information about events or venues), they’re probably using YouTube or Google to find it. That means savvy event marketers understand the…
Read More5 Things Most Often Missing from a Venue Marketing Strategy
Your venue marketing strategy defines your marketing goals and is the foundation of your venue’s future growth. It’s the document used to create your marketing plan which provides the roadmap filled with venue marketing tactics to reach those goals. Without these two documents, you’ll waste time and money paddling along with no idea where to…
Read MoreTop 3 Online Advertising Options to Promote Your Events
Paid online advertising is an effective marketing investment to promote your events and sell more tickets. The challenge for many event organizers is figuring out where to advertise online and which networks to use. The key to successfully using online advertising to promote your events is to stay focused on your audience and goals as…
Read MoreHow to Use Facebook Contests for Event Marketing
Facebook contests are perfect for event marketing because they create excitement and word-of-mouth buzz that can lead to ticket sales. You can use Facebook contests to boost your email subscriber list, increase awareness of your event, remind people about your event, encourage people to tell their friends and family about your event, and more. The…
Read More5 Things Event Organizers Do Wrong at the Door or Gate
For your event to be successful, you need to have an efficient process in place for ticket buyers to enter. If the wait is too long, people will be unhappy. They’ll start sharing their displeasure on social media almost immediately, and their complaints will continue even after your event is over. If you ever hope…
Read MoreHow to Create a Venue Marketing Strategy
If you own an event venue, then you need to create a venue marketing strategy. It’s that simple. Without a strategy, you’ll waste time and money trying to grow your business without getting the results you need. A venue marketing strategy is different from a venue marketing plan. A marketing strategy explains the goals that…
Read MoreHow to Book an Artist for Your Event
If you’re planning to hold an event that requires a performer, then you need to learn how to book an artist for your event the right way. Unfortunately, if you don’t understand the artist booking process, you could end up booking the wrong artist or paying too much for an artist. There is a lot…
Read More5 Reasons Why Events Fail
The key to a successful event is ticket sales, yet many event organizers continue to make five common mistakes that hurt ticket sales. These are the top reasons why events fail. The good news is you can avoid making these mistakes! The first step to ensuring your event doesn’t fail is to set your event…
Read MoreThe Most Important Event Email Marketing Campaign
The most important event email marketing campaign that you should use for every event you sell tickets to is a cart abandonment campaign. This type of email marketing campaign is referred to as remarketing because it gives you an opportunity to promote your event to people who have already expressed interest in it. For shopping…
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