Event Marketing
How to Develop an Event Website to Maximize Ticket Sales
Every event needs a website. The reason is simple. Potential ticket buyers are practically guaranteed to go online, search for your event, visit the results they find, and decide whether or not they want to buy tickets based on what they find. Therefore, your event must have a great website so you can maximize ticket…
Read MoreHow to Use Unlock Codes to Sell Event Tickets Fast and Early
Every event organizer knows that the sooner you can generate excitement and buzz about your event and the sooner you can sell tickets and generate cash flow, the more successful your event will be. Unlock codes are a great way to do it! What are Unlock Codes? Unlock codes are exclusive alphanumeric codes (kind of…
Read MoreHow to Use UTM Codes in Your Event Marketing to Boost Ticket Sales
The only way to maximize your event marketing results is to optimize your event marketing investments, but you can’t do either if you’re not effectively tracking the results of every dollar you spend. That’s where UTM codes make everything so much easier and more accurate. In simplest terms, UTM codes are snippets of text added…
Read MoreHow to Sell More Event Tickets with Abandoned Cart Email Marketing
What happens to people who visit your event’s ticket sales page, put tickets in their shopping carts, but leave without completing their transactions? Their behaviors show that they were very interested in your event, but something stopped them from taking the final steps to buy. Don’t let them get away! Instead, re-engage them using abandoned…
Read MoreHow to Use Drip Email Marketing to Promote Your Events
Set it and forget it marketing – how does that sound to you? We’ve worked with so many event organizers over the years, and the majority of them have something in common. They’re extremely busy and need easy ways to promote their events and sell more tickets. Automation is the perfect way to do it!…
Read More10 Ways to Jumpstart Facebook Engagement and Event Ticket Sales
Every day, more than 1 billion people in the world use Facebook, which means if you’re not promoting your event on Facebook, you’re losing a big opportunity to boost ticket sales. However, Facebook isn’t an easy nut to crack. In recent years, Facebook has become very much a pay-to-play place. If you’re not paying for…
Read MoreClever Ways to Use Email Marketing to Boost Word-of-Mouth Marketing and Fair Ticket Sales
Email marketing is one of the most useful tools in your marketing toolbox to boost word-of-mouth marketing and fair ticket sales. However, simply sending generic mass email messages to everyone on your list won’t work. To optimize your email marketing results and convert as many people to ticket buyers as possible, you need to segment…
Read MorePromotion Tip #11 – Printing and Mailing
Printing and mailing can work wonders marketing and promoting your events! Here are some resources.
Read MoreHow Fairs Can Use Event Reminder Email Messages to Sell More Tickets
One of the biggest opportunities to increase fair ticket sales is by keeping your event top-of-mind among people who aren’t sure if they want to attend or not. Email marketing is one of the best ways to do it. When you send event reminder email messages to people who are interested in your fair, you…
Read MoreHow to Use Facebook Marketing to Sell More Event Tickets
Facebook marketing can help events of all sizes raise awareness, boost word-of-mouth, and sell more tickets. In fact, data shows that you can use Facebook Ads to sell more tickets to your events and do it more effectively than you can with many other marketing channel. To help event organizers understand the power of Facebook…
Read More