Event Marketing
Why Advance Planning for Event Marketing and SEO Matter to Your Success
When you’re organizing an event, advance planning is critical to its success. The plan you develop must include details about launching your event marketing and SEO initiatives early enough to have a significant impact on awareness and ticket sales. The reality is that many aspects of digital marketing take some time to drive results, and…
Read MoreWhy FAQs are So Important to Ticket Sales and Event Success
Did you know that comprehensive FAQs are one of the 20 critical ticket sales page features every event website must have? Not only can publishing excellent answers to frequently asked questions on your ticket sales page save your team a lot of time, but doing so can also give people the trust and confidence they…
Read MoreHow to Develop an Event Website to Maximize Ticket Sales
Every event needs a website. The reason is simple. Potential ticket buyers are practically guaranteed to go online, search for your event, visit the results they find, and decide whether or not they want to buy tickets based on what they find. Therefore, your event must have a great website so you can maximize ticket…
Read MoreHow to Use Unlock Codes to Sell Event Tickets Fast and Early
Every event organizer knows that the sooner you can generate excitement and buzz about your event and the sooner you can sell tickets and generate cash flow, the more successful your event will be. Unlock codes are a great way to do it! What are Unlock Codes? Unlock codes are exclusive alphanumeric codes (kind of…
Read MoreHow to Use UTM Codes in Your Event Marketing to Boost Ticket Sales
The only way to maximize your event marketing results is to optimize your event marketing investments, but you can’t do either if you’re not effectively tracking the results of every dollar you spend. That’s where UTM codes make everything so much easier and more accurate. In simplest terms, UTM codes are snippets of text added…
Read MoreHow to Sell More Event Tickets with Abandoned Cart Email Marketing
What happens to people who visit your event’s ticket sales page, put tickets in their shopping carts, but leave without completing their transactions? Their behaviors show that they were very interested in your event, but something stopped them from taking the final steps to buy. Don’t let them get away! Instead, re-engage them using abandoned…
Read MoreHow to Use Drip Email Marketing to Promote Your Events
Set it and forget it marketing – how does that sound to you? We’ve worked with so many event organizers over the years, and the majority of them have something in common. They’re extremely busy and need easy ways to promote their events and sell more tickets. Automation is the perfect way to do it!…
Read MoreClever Ways to Use Email Marketing to Boost Word-of-Mouth Marketing and Fair Ticket Sales
Email marketing is one of the most useful tools in your marketing toolbox to boost word-of-mouth marketing and fair ticket sales. However, simply sending generic mass email messages to everyone on your list won’t work. To optimize your email marketing results and convert as many people to ticket buyers as possible, you need to segment…
Read MoreHow Fairs Can Use Event Reminder Email Messages to Sell More Tickets
One of the biggest opportunities to increase fair ticket sales is by keeping your event top-of-mind among people who aren’t sure if they want to attend or not. Email marketing is one of the best ways to do it. When you send event reminder email messages to people who are interested in your fair, you…
Read MoreHow to Use Email Marketing to Promote Your Events
Email marketing has been proven to be one of the best ways to promote products, services, and events. In fact, email marketing is more effective at generating sales than search engine marketing and social media marketing, so it’s essential that email marketing is included in your event marketing plan. Research has found that 4.24% of visitors…
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