Event Marketing
Learn the Code that Boosts Your Marketing R.O.I. & Ticket Sales
Peter Drucker, one of the greatest marketing minds around, once said, “what gets measured gets managed.” So, if you’re not tracking how each of your marketing and advertising investments are driving the ticket sales for your event, you’re wasting money and losing sales… it’s that simple. Now, if this sounds really complicated, you’re…
Read More5 Steps for a Successful Event Ticket Launch to Jump-Start Ticket Sales
Planning a successful event takes a lot of work, but have you considered what it takes to plan a successful ticket launch? I’m talking about the day tickets go on sale for your event. That’s your ticket launch day, and it has the potential to be wildly successful – driving large numbers of ticket sales…
Read MoreEvent Metrics You Should Be Tracking and Why
There are a variety of event metrics you should track in order to sell more tickets and to ensure your event will be a success. Fortunately, with the right tools and ticketing software, you can collect and analyze large amounts of data related to the success of your event in a short amount of time.…
Read MoreHow to Use Instagram Event Marketing to Increase Ticket Sales
Instagram is the third most popular social media platform in the world according to Pew Research Center. With 35% of all U.S. adults using Instagram, only YouTube (with 78% of U.S. adults using it) and Facebook (with 68% of U.S. adults using it) are more popular. That means more than one out of every three…
Read MoreWhy YouTube is Critical for Event Marketing and Venue Promotion
YouTube is the second largest search engine in the world, and it’s owned by Google, the largest search engine in the world. In other words, if people are looking for information or content (including information about events or venues), they’re probably using YouTube or Google to find it. That means savvy event marketers understand the…
Read MoreTop 3 Online Advertising Options to Promote Your Events
Paid online advertising is an effective marketing investment to promote your events and sell more tickets. The challenge for many event organizers is figuring out where to advertise online and which networks to use. The key to successfully using online advertising to promote your events is to stay focused on your audience and goals as…
Read MoreHow to Use Facebook Contests for Event Marketing
Facebook contests are perfect for event marketing because they create excitement and word-of-mouth buzz that can lead to ticket sales. You can use Facebook contests to boost your email subscriber list, increase awareness of your event, remind people about your event, encourage people to tell their friends and family about your event, and more. The…
Read MoreThe Most Important Event Email Marketing Campaign
The most important event email marketing campaign that you should use for every event you sell tickets to is a cart abandonment campaign. This type of email marketing campaign is referred to as remarketing because it gives you an opportunity to promote your event to people who have already expressed interest in it. For shopping…
Read MoreIntroduction to PPC Advertising to Sell More Event Tickets
PPC advertising is very effective to help raise awareness of your event brand and to sell more tickets. PPC is an acronym for pay-per-click. PPC advertising is a type of online advertising that can be very affordable for small and large brands. These ads appear at the top of a search engine results page (SERP)…
Read MoreGuide to Guerrilla Marketing for Event Promotion and Increased Ticket Sales
Guerrilla marketing provides an affordable way for event organizers to increase ticket sales. In simplest terms, guerrilla marketing enables you to promote your event on a shoestring budget using creative, memorable tactics. Traditional offline marketing includes tactics like radio advertising, print advertising, and press releases. Digital marketing tactics include things like social media marketing, content…
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