Is Automation Really the Magic Pill for Successful Events?

Despite what you hear online about how important automation is for event marketing and ticket sales, it’s not the magic success pill that many event organizers would like you to think. The reality is that automation is just one tool in your toolbox, and just like a builder can’t build a solid structure using just…

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Event Metrics You Should Be Tracking and Why

event metrics tracking

There are a variety of event metrics you should track in order to sell more tickets and to ensure your event will be a success. Fortunately, with the right tools and ticketing software, you can collect and analyze large amounts of data related to the success of your event in a short amount of time.…

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Why YouTube is Critical for Event Marketing and Venue Promotion

youtube event marketing venue promotion

YouTube is the second largest search engine in the world, and it’s owned by Google, the largest search engine in the world. In other words, if people are looking for information or content (including information about events or venues), they’re probably using YouTube or Google to find it. That means savvy event marketers understand the…

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Top 3 Online Advertising Options to Promote Your Events

online advertising promote events

Paid online advertising is an effective marketing investment to promote your events and sell more tickets. The challenge for many event organizers is figuring out where to advertise online and which networks to use. The key to successfully using online advertising to promote your events is to stay focused on your audience and goals as…

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How to Use Facebook Contests for Event Marketing

facebook contests

Facebook contests are perfect for event marketing because they create excitement and word-of-mouth buzz that can lead to ticket sales. You can use Facebook contests to boost your email subscriber list, increase awareness of your event, remind people about your event, encourage people to tell their friends and family about your event, and more. The…

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The Most Important Event Email Marketing Campaign

event email marketing campaign

The most important event email marketing campaign that you should use for every event you sell tickets to is a cart abandonment campaign. This type of email marketing campaign is referred to as remarketing because it gives you an opportunity to promote your event to people who have already expressed interest in it. For shopping…

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Introduction to PPC Advertising to Sell More Event Tickets

PPC advertising is very effective to help raise awareness of your event brand and to sell more tickets. PPC is an acronym for pay-per-click. PPC advertising is a type of online advertising that can be very affordable for small and large brands. These ads appear at the top of a search engine results page (SERP)…

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Guide to Guerrilla Marketing for Event Promotion and Increased Ticket Sales

guerrilla marketing event promotion

Guerrilla marketing provides an affordable way for event organizers to increase ticket sales. In simplest terms, guerrilla marketing enables you to promote your event on a shoestring budget using creative, memorable tactics. Traditional offline marketing includes tactics like radio advertising, print advertising, and press releases. Digital marketing tactics include things like social media marketing, content…

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