Event Marketing
Event Budget Planning
Event budget planning might seem intimidating, but it really just takes some time and research to come up with projected costs for everything you need to hold a successful event. One of the most important things to keep in mind is that an event budget is a working document. That means you’ll continually update it…
Read MoreHow to Use Brand Ambassadors and Online Influencers for Event Marketing
Brand ambassadors and online influencers can be extremely effective in boosting awareness of your event as well as ticket sales. Leveraging the power of brand ambassadors has been a popular form of event marketing for many years. However, the process has evolved since social media became the preferred form of communication and sharing for so…
Read MoreHow to Get Millennials to Buy Event Tickets
More than 80 million Americans are between the ages of 18 and 34 putting them in the millennial generation. The most recent census data shows that millennials are the largest generation living in the United States accounting for one-fourth of the population, and this statistic will rise to one-third by 2020. For event organizers, millennials…
Read MoreEvent Marketing Tips
It doesn’t matter how many events you’ve organized, event marketing is never easy, and for people who have never organized an event before, event marketing can be completely overwhelming? Where do you start? Social media marketing? Email marketing? Advertising? Where? When? The list of questions goes on and on. Fortunately, event marketing gets much easier…
Read MoreEvent Marketing Step-by-Step – Creative Ways to Sell More Tickets
Event marketing includes more than simply placing some ads and creating a great ticket sales page. To sell enough tickets for your event to be a success, you need to get strategic with your marketing investments. Your first step is to define your goals and budget. With that information in hand, you can begin developing…
Read MoreHow to Create Your Event Brand
Why should people use their hard-earned money to buy a ticket to your event and spend their valuable time attending that event? What does your event promise to attendees? Your answers to these questions are the essence of your event brand. In simplest terms, a brand is a promise to consumers. Over time, the visual…
Read MoreWhat Event Marketing Activities Actually Worked
How to Learn Which Promotion Tactics Drive Event Marketing ROI If you’re spending money on event marketing activities to increase ticket sales and revenue, then you need to know which of those marketing investments are actually working. In other words, you need data to calculate your event marketing ROI. Without data, you won’t know…
Read MoreSecrets to Turn Event Reminder Emails into Ticket Sales
There are two main reasons why you should send event reminder emails leading up to your event. First, you want to remind people who haven’t purchased tickets yet to do so, and second, you want to remind people who have purchased tickets when and where the event will be held and motivate them to spread…
Read MoreHow to Fill Your Event Management and Event Marketing Jobs
If you’re organizing an event for a mid-size or large audience, you definitely need help. There are simply too many tasks and moving parts and pieces to keep everything straight by yourself. However, it can be challenging to find the right people to fill your open event management and event marketing jobs. In fact, your…
Read MoreUltimate Guide to Social Media Event Marketing
Promoting your events through social media event marketing is one of the most cost effective ways to generate ticket sales. The truth is that if you build it (i.e., an event website and ticket sales page), they won’t come. That’s the reality of the internet. There are simply so many websites out there today that…
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