Technology
Measuring Event Marketing Success with Data-Driven Attribution
On January 26, 2022, Google will upgrade all Google Analytics 4 properties to cross-channel data-driven attribution. What does that mean and how will it affect event marketers’ abilities to track the success of their digital ad investments? Don’t worry. It’s actually simpler than it sounds. What is Data-Driven Attribution? At the most basic level, data-driven…
Read MoreHow to Use UTM Codes in Your Event Marketing to Boost Ticket Sales
The only way to maximize your event marketing results is to optimize your event marketing investments, but you can’t do either if you’re not effectively tracking the results of every dollar you spend. That’s where UTM codes make everything so much easier and more accurate. In simplest terms, UTM codes are snippets of text added…
Read MoreEvent Trend Watch – The Growing Use of Drones at Events
The use of drones at events is becoming more common every day. In fact, drones are one of the hottest event tech trends, and they’re being used in a wide variety of creative ways at all kinds of events. From indoor conferences to outdoor festivals, drones are providing entertainment, advertising, security, and more. While drones…
Read MoreFlying Drones at Air Shows – A Success Story to Learn From
Want to fly a drone at your air show? It’s a great way to improve the show experience for attendees and everyone else involved, particularly in terms of better traffic management and safety. However, it’s still not easy to get permission to fly a drone at an air show. But it’s not impossible. Recently, AttendStar…
Read MoreA Guide to Implementing UTMs On Your Own
Since you’re here, you’re probably a programmer who would like to understand the exact process and steps required to put together your own UTM Event Strategy and then organize and create all the individual UTMs necessary to conduct a campaign. If you’re not, feel free to go back to the article that originally…
Read MoreIntroducing the AttendStar Client Success Team
In my last blog post, I explained how automation alone can’t make your events successful. Instead, it’s the right blend of technology coupled with the creativity of the human mind, which creates successful events. AttendStar is taking some very exciting steps to bring the perfect blend of automation and the human touch to our clients…
Read MoreIs Automation Really the Magic Pill for Successful Events?
Despite what you hear online about how important automation is for event marketing and ticket sales, it’s not the magic success pill that many event organizers would like you to think. The reality is that automation is just one tool in your toolbox, and just like a builder can’t build a solid structure using just…
Read MoreIs This the Future of Events?
The future of events is all about technology and personalization. Using rapidly evolving event tech and having access to data about ticket buyers makes a significant difference in how many tickets you sell to your events and how successful those events are. The tricky thing is that the future of events changes rapidly as new…
Read MoreHow to Use Google Analytics to Increase Event Ticket Sales
Data, data, data! It seems like everywhere you look marketers, business people, and even event organizers are obsessed with analytics. We can track so much these days that it’s easy to get caught up in data paralysis. In other words, we fail to take risks and take action unless we have data to support those…
Read MoreHow to Use Google Tag Manager to Boost Event Ticket Sales
Google Tag Manager makes it easier to track actions that people take on your event website and ticket sales page, so you know which event marketing efforts are working and which need to be tweaked or eliminated. If you want to increase event ticket sales without wasting money on marketing tactics that aren’t converting visitors…
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