Measuring Event Marketing Success with Data-Driven Attribution

data-driven attribution

On January 26, 2022, Google will upgrade all Google Analytics 4 properties to cross-channel data-driven attribution. What does that mean and how will it affect event marketers’ abilities to track the success of their digital ad investments? Don’t worry. It’s actually simpler than it sounds. What is Data-Driven Attribution? At the most basic level, data-driven…

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Flying Drones at Air Shows – A Success Story to Learn From

drones at air shows

Want to fly a drone at your air show? It’s a great way to improve the show experience for attendees and everyone else involved, particularly in terms of better traffic management and safety. However, it’s still not easy to get permission to fly a drone at an air show. But it’s not impossible. Recently, AttendStar…

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A Guide to Implementing UTMs On Your Own

Implementing UTM

  Since you’re here, you’re probably a programmer who would like to understand the exact process and steps required to put together your own UTM Event Strategy and then organize and create all the individual UTMs necessary to conduct a campaign.   If you’re not, feel free to go back to the article that originally…

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Is This the Future of Events?

future of events

The future of events is all about technology and personalization. Using rapidly evolving event tech and having access to data about ticket buyers makes a significant difference in how many tickets you sell to your events and how successful those events are. The tricky thing is that the future of events changes rapidly as new…

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How to Use Google Tag Manager to Boost Event Ticket Sales

google tag manager sq

Google Tag Manager makes it easier to track actions that people take on your event website and ticket sales page, so you know which event marketing efforts are working and which need to be tweaked or eliminated. If you want to increase event ticket sales without wasting money on marketing tactics that aren’t converting visitors…

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20 Critical Ticket Sales Page Features Every Event Website Needs

ticket sales page features event website sq

One of the most important factors that can make your event a success or failure is your ticket sales page. Unfortunately, it’s also a piece of the event planning puzzle that doesn’t always get the attention it deserves. However, not prioritizing the design, content, and functionality of the webpage where you’ll sell tickets is a…

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Event Ticketing Analytics and Selling Tickets Online

Event Analytics

The online ticket market generates $4 billion in revenue globally, according to IBISWorld. You want your events to get as much of that income as possible, but your ticket sales are falling short of your goals. Event ticketing analytics solutions give you a powerful optimization tool to boost your attendee numbers. These applications look at…

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Offline Ticket Sales

While every ticketing company knows events are local in nature none has been willing to help you track your sales. Until now. AttendStar though it’s novel Activities feature has created  a new Type called Offline Sales.  All you do is select this new Type and in the Impressions/tickets box enter your current TOTAL Offline Sales…

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