How to Develop an Event Website to Maximize Ticket Sales

event website ticket sales

Every event needs a website. The reason is simple. Potential ticket buyers are practically guaranteed to go online, search for your event, visit the results they find, and decide whether or not they want to buy tickets based on what they find. Therefore, your event must have a great website so you can maximize ticket…

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Measuring Event Marketing Success with Data-Driven Attribution

data-driven attribution

On January 26, 2022, Google will upgrade all Google Analytics 4 properties to cross-channel data-driven attribution. What does that mean and how will it affect event marketers’ abilities to track the success of their digital ad investments? Don’t worry. It’s actually simpler than it sounds. What is Data-Driven Attribution? At the most basic level, data-driven…

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How to Sell More Event Tickets with Abandoned Cart Email Marketing

What happens to people who visit your event’s ticket sales page, put tickets in their shopping carts, but leave without completing their transactions? Their behaviors show that they were very interested in your event, but something stopped them from taking the final steps to buy. Don’t let them get away! Instead, re-engage them using abandoned…

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How to Use Email Marketing to Promote Your Events

Email marketing has been proven to be one of the best ways to promote products, services, and events. In fact, email marketing is more effective at generating sales than search engine marketing and social media marketing, so it’s essential that email marketing is included in your event marketing plan. Research has found that 4.24% of visitors…

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10 Event Marketing Graphics Every Event Organizer Should Use

Event Marketing Graphics

Whether you’re organizing a large or small event, an indoor or outdoor event, or any other type of event, you need a collection of visual content that captures people’s attention and motivates them to buy tickets in order to effectively promote it. Both online and offline marketing rely heavily on irresistible event graphics, so get…

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Why YouTube is Critical for Event Marketing and Venue Promotion

youtube event marketing venue promotion

YouTube is the second largest search engine in the world, and it’s owned by Google, the largest search engine in the world. In other words, if people are looking for information or content (including information about events or venues), they’re probably using YouTube or Google to find it. That means savvy event marketers understand the…

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Top 3 Online Advertising Options to Promote Your Events

online advertising promote events

Paid online advertising is an effective marketing investment to promote your events and sell more tickets. The challenge for many event organizers is figuring out where to advertise online and which networks to use. The key to successfully using online advertising to promote your events is to stay focused on your audience and goals as…

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