How Fairs Can Use Event Reminder Email Messages to Sell More Tickets
One of the biggest opportunities to increase fair ticket sales is by keeping your event top-of-mind among people who aren’t sure if they want to attend or not. Email marketing is one of the best ways to do it. When you send event reminder email messages to people who are interested in your fair, you […]
How to Use Email Marketing to Promote Your Events
Email marketing has been proven to be one of the best ways to promote products, services, and events. Email marketing is more effective at generating sales than search engine marketing and social media marketing, so it’s essential that email marketing is included in your event marketing plan. Research has found that 4.24% of visitors from an […]
10 Event Marketing Graphics Every Event Organizer Should Use
Whether you’re organizing a large or small event, an indoor or outdoor event, or any other type of event, you need a collection of visual content that captures people’s attention and motivates them to buy tickets in order to effectively promote it. Both online and offline marketing rely heavily on irresistible event graphics, so get […]
A Guide to Implementing UTMs On Your Own
Since you’re here, you’re probably a programmer who would like to understand the exact process and steps required to put together your own UTM Event Strategy and then organize and create all the individual UTMs necessary to conduct a campaign. If you’re not, feel free to go back to the article that originally introduced UTMs […]
Learn the Code that Boosts Your Marketing R.O.I. & Ticket Sales
Peter Drucker, one of the greatest marketing minds around, once said, “what gets measured gets managed.” So, if you’re not tracking how each of your marketing and advertising investments are driving the ticket sales for your event, you’re wasting money and losing sales… it’s that simple. Now, if this sounds really complicated, you’re right. Until […]
How to Grow Your Artist Brand Faster Than Ever
Building an artist brand is an essential part of artist development and ticket sales, and it’s critical to an artist’s success. Think of it this way – the more people who know who an artist is (i.e., recognize the artist brand), the more people are likely to buy tickets to that artist’s events. In other […]
5 Steps for a Successful Event Ticket Launch to Jump-Start Ticket Sales
Planning a successful event takes a lot of work, but have you considered what it takes to plan a successful ticket launch? I’m talking about the day tickets go on sale for your event. That’s your ticket launch day, and it has the potential to be wildly successful – driving large numbers of ticket sales […]
Event Metrics You Should Be Tracking and Why
There are a variety of event metrics you should track in order to sell more tickets and to ensure your event will be a success. Fortunately, with the right tools and ticketing software, you can collect and analyze large amounts of data related to the success of your event in a short amount of time. […]
How to Use Instagram Event Marketing to Increase Ticket Sales
Instagram is the third most popular social media platform in the world according to Pew Research Center. With 35% of all U.S. adults using Instagram, only YouTube (with 78% of U.S. adults using it) and Facebook (with 68% of U.S. adults using it) are more popular. That means more than one out of every three […]
Why YouTube is Critical for Event Marketing and Venue Promotion
YouTube is the second largest search engine in the world, and it’s owned by Google, the largest search engine in the world. In other words, if people are looking for information or content (including information about events or venues), they’re probably using YouTube or Google to find it. That means savvy event marketers understand the […]
