Event Marketing

How to Use Facebook Contests for Event Marketing

facebook contests

Facebook contests are perfect for event marketing because they create excitement and word-of-mouth buzz that can lead to ticket sales. You can use Facebook contests to boost your email subscriber list, increase awareness of your event, remind people about your event, encourage people to tell their friends and family about your event, and more. The…

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The Most Important Event Email Marketing Campaign

event email marketing campaign

The most important event email marketing campaign that you should use for every event you sell tickets to is a cart abandonment campaign. This type of email marketing campaign is referred to as remarketing because it gives you an opportunity to promote your event to people who have already expressed interest in it. For shopping…

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Introduction to PPC Advertising to Sell More Event Tickets

PPC advertising is very effective to help raise awareness of your event brand and to sell more tickets. PPC is an acronym for pay-per-click. PPC advertising is a type of online advertising that can be very affordable for small and large brands. These ads appear at the top of a search engine results page (SERP)…

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Guide to Guerrilla Marketing for Event Promotion and Increased Ticket Sales

guerrilla marketing event promotion

Guerrilla marketing provides an affordable way for event organizers to increase ticket sales. In simplest terms, guerrilla marketing enables you to promote your event on a shoestring budget using creative, memorable tactics. Traditional offline marketing includes tactics like radio advertising, print advertising, and press releases. Digital marketing tactics include things like social media marketing, content…

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Event Budget Planning

event budget planning

Event budget planning might seem intimidating, but it really just takes some time and research to come up with projected costs for everything you need to hold a successful event. One of the most important things to keep in mind is that an event budget is a working document. That means you’ll continually update it…

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How to Get Millennials to Buy Event Tickets

millennials event tickets

More than 80 million Americans are between the ages of 18 and 34 putting them in the millennial generation. The most recent census data shows that millennials are the largest generation living in the United States accounting for one-fourth of the population, and this statistic will rise to one-third by 2020. For event organizers, millennials…

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Event Marketing Tips

event marketing tips

It doesn’t matter how many events you’ve organized, event marketing is never easy, and for people who have never organized an event before, event marketing can be completely overwhelming? Where do you start? Social media marketing? Email marketing? Advertising? Where? When? The list of questions goes on and on. Fortunately, event marketing gets much easier…

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How to Create Your Event Brand

event brand

Why should people use their hard-earned money to buy a ticket to your event and spend their valuable time attending that event? What does your event promise to attendees? Your answers to these questions are the essence of your event brand. In simplest terms, a brand is a promise to consumers. Over time, the visual…

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