Implementing UTM

  Since you’re here, you’re probably a programmer who would like to understand the exact process and steps required to put together your own UTM Event Strategy and then organize and create all the individual UTMs necessary to conduct a campaign.   If you’re not, feel free to go back to the article that originally…

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UTM Tracking

  Peter Drucker, one of the greatest marketing minds around, once said, “what gets measured gets managed.” So, if you’re not tracking how each of your marketing and advertising investments are driving the ticket sales for your event, you’re wasting money and losing sales… it’s that simple.   Now, if this sounds really complicated, you’re…

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event marketing tips

It doesn’t matter how many events you’ve organized, event marketing is never easy, and for people who have never organized an event before, event marketing can be completely overwhelming? Where do you start? Social media marketing? Email marketing? Advertising? Where? When? The list of questions goes on and on. Fortunately, event marketing gets much easier…

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We know how exciting it is to sell tickets to your awesome event. However, whether or not your event is successful solely depends on you the majority of the time. Making sure that your ticket sales page has all the important information on it, and other minor details, will make or break the success of…

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online ticket management

Selling tickets to events used to be a huge investment of time and money, but with online ticket management, handling all of the critical ticket sales tasks required to make events successful became so much easier. Online ticket management instantly increased efficiencies, saved money, and boosted ticket sales for event managers, and the event industry…

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how to promote a festival

  Festivals are a great way to entertain large crowds, but all festivals must be well promoted to be successful — whether they feature local artists or world famous musicians or they’re focused around a hobby or common interest. I’m often asked how to promote a festival, and fortunately, there are some easy ways to…

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A large crowd at a music festival

Small Ideas for Big Success It could easily be said that right now, somewhere around the world, there is a festival going on. The same holds true for festival planning. At the moment one festival ends, another is being planned somewhere else. As one festival starts planning, another is often already underway for its sequel…

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Retargeting

A good digital advertising campaign uses every possible avenue to try and reach customers. In addition to working on your local SEO, social media campaigns and pay-per-click advertising, it’s important to test new methods of reaching your targets. One of the newer digital advertising options worth trying is known as retargeting. These ads target people who…

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