Marketing an air show presents unique challenges, from capturing the thrill of aerial performances to engaging a diverse audience. A well-organized event marketing strategy can make all the difference in driving ticket sales and building excitement. Central to this strategy is the effective use of asset libraries and targeted content, which together, create a streamlined, impactful promotional campaign. Here’s how to take your air show marketing to new heights.
Why Developing Asset Libraries and Targeted Content Matter
Air shows thrive on excitement and spectacle, and your marketing promotions should reflect that. By combining a well-organized asset library with targeted, platform-specific content, you can:
- Save time and resources while maintaining quality.
- Increase engagement across social media, email, and other channels.
- Drive ticket sales through tailored messaging and authentic collaborations.
Let’s dig into the details.
Building a Comprehensive Asset Library
An asset library provides a centralized location to store high-quality assets, including images, videos, logos, and branding guidelines. A robust asset library is the cornerstone of a successful event marketing strategy. It ensures that promotional materials are consistent, professional, and readily available when needed. For example, it ensures assets are formatted for various platforms, such as landscape, portrait, and square orientations, and it keeps everything organized and accessible for internal teams and external partners.
Centralization of assets brings a number of benefits, including a significant increase in efficiency by streamlining the content creation process and eliminating the need to source materials repeatedly. At the same time, you’ll be able to quickly respond to marketing opportunities and make last-minute changes. Consistency also improves when you’re able to maintain a cohesive look and reinforce your brand identity across all marketing channels.
Tailoring Content for Diverse Platforms
Different platforms require different approaches. Customizing content ensures that it resonates with the audience while maximizing engagement. Consider where you’re publishing content, and then adjust what you’re saying and sharing to match the audience and platform. This could apply to the text, images, and more. Here are some examples:
- Facebook: Create detailed event pages with schedules, ticketing information, and performer line-ups. Engage followers with polls, Q&A sessions, and live updates.
- Instagram: Use high-resolution photos of aerial stunts and static displays. Pair these visuals with concise, engaging captions that highlight event details.
- TikTok: Share behind-the-scenes clips, pilot interviews, and sneak peeks of performances. Leverage trending sounds and hashtags to increase visibility.
- Email Newsletters: Personalize messages to highlight exclusive offers, early bird tickets, and VIP packages. Incorporate compelling visuals and testimonials from past attendees to build excitement and trust.
Related article: Why Air Shows Should Invest in Building Email Lists
Collaborating with Performers for Promotion
Performers play a critical role in amplifying your event’s reach. Their existing fan bases and credibility make them valuable marketing partners, so tap into their established audiences for greater visibility and expanded reach.
The key to success is to make it as simple as possible for performers to promote. Therefore, provide performers with ready-to-use promotional materials, such as high-quality photos, videos, and pre-written captions. Encourage them to add a personal touch to promotions, as fans trust and value direct communication from performers. Authenticity matters, but be sure to set clear expectations for their involvement in promoting the event, including social media posts and public appearances.
Conclusion
Crafting a killer event marketing strategy requires preparation, creativity, and collaboration. By investing in a comprehensive asset library and creating targeted content, air show organizers can deliver promotions that soar above the competition. Start building your strategy today and watch as your air show takes flight in the hearts and minds of your audience.
