Event tech is constantly evolving, and 2018 is poised to be an exciting year for event technology trends. Event tech can give event organizers additional marketing messages that can increase ticket sales, and it can provide more opportunities for people to experience and share events.
In 2018, some event tech that has grown rapidly in recent years has actually become expected at events, particularly large outdoor events like festivals, air shows, and concerts. Livestreaming, social media walls, and event mobile apps are no longer surprises to ticket buyers. Instead, ticket buyers are actively searching for event mobile apps, social media walls, and livestreaming opportunities at events and are unpleasantly surprised when events don’t offer them.
To keep your event current, here are some of the innovations in event tech that you should consider integrating into your event experiences in 2018 and beyond.
Social media marketing is a critical component of event marketing, and part of your event marketing plan should be to encourage social sharing before, during, and after your event. However, people can’t share photos and videos about your event to their social media followers if their phones run out of battery charges during the event!
An easy way to combat this and keep the social media communication channels open is to provide free charging stations at your event. Why not offer charging stations as an event sponsor opportunity for your next event? It’s a great way to generate early revenue for your event, and it gives sponsors a way to get in front of your audience and solve a problem they might be having during the event.
Drones have increased in popularity significantly in recent years. Since they’re more affordable than ever, you can use drones at your event for entertainment, or you can use them to capture video content from your event. Many large events livestream directly from drones! Make sure you do your research and work with a drone operator who has both the equipment and experience to bring your event to life in a creative way.
Facial recognition is a quickly evolving technology that could eventually be used at events to check-in guests (rather than scanning tickets), to improve security, and to collect attendee feedback. While those kinds of event tech are still being developed and perfected, you can leverage the facial recognition features in Facebook now to promote your event.
For example, encourage people to upload photos of themselves at the event to your Facebook Page. Tell them to tag themselves and anyone else in the photos using Facebook’s facial recognition technology. When people are tagged in a photo on Facebook, they typically receive a notification with a link to the photo. It’s a great way to encourage more social media sharing and wider exposure for your event.
Cashless systems are becoming more popular since events like Coachella and Comic Con began using them. With cashless systems, event attendees make purchases at your event without having to search their wallets for the right amount of cash. For example, attendees could receive RFID wristbands, which they can swipe to purchase food, beverages, and more during your event.
RFID event tech is becoming very innovative. In 2018, be prepared for event organizers to leverage RFID in new ways. For example, event sponsors could deliver offers through RFID. In addition, RFID could be used to deliver more personalized experiences during events and boost engagement. Savvy event organizers are actively looking for ways to use RFID to improve the overall event experience for broad audiences.
Your Next Steps with Event Tech
Event tech doesn’t have to be expensive in 2018, but you do need to make sure you invest in event tech that enhances the event. Of course, any technology you use at your event needs to work well, too. Bottom-line, don’t invest in event tech for the sake of having trendy technology associated with your event. Instead, only invest in event tech if it helps you reach your event goals.