New Feature: All-In Ticket Pricing for Events

Bringing Full Transparency to Ticketing

At AttendStar, we’ve always championed clear and honest pricing. Now, with All-In Pricing, we’re making it even easier for events to provide a seamless, transparent ticketing experience while staying ahead of new regulations.

Starting May 2025, All-In Pricing will be required nationwide, and it’s already mandatory for California events. This feature ensures that ticket buyers see the total cost—including all fees—upfront on the ticket selection page. No surprises, no hidden charges—just straightforward pricing.

Why This Matters

1. Compliance Made Simple – Meets California’s pricing law and prepares you for upcoming federal regulations.
   
2. Better Buyer Experience – Customers see exactly what they’ll pay before checkout, eliminating confusion.
   
3. A Proven Best Practice – Many AttendStar event organizers have already adopted this approach, simplifying sales and making pricing more predictable

How All-In Pricing Works

• Upfront Pricing – The primary ticket sales page and add-ons page will display the full ticket price, including all fees (before taxes).
  
• Clear Labeling – Every ticket price will be accompanied by “Includes all Fees” for clarity.
  
• Organizer Control – Event managers can enable or disable All-In Pricing in Advanced Event Settings under “Use All-In Pricing.”

All-In Pricing: A Solution We’ve Offered for Years

While some platforms are just now implementing this feature due to legal mandates, AttendStar has supported All-In Pricing long before regulations required it. Many event organizers have already chosen to bundle all fees, taxes, and processing costs into a single, easy-to-understand price. This approach has helped them:

• Simplify pricing for buyers – No surprises at checkout.
  
• Pre-calculate costs and profit margins – Ensuring predictable revenue.
  
• Reduce purchase friction – Encouraging more ticket sales.

Now, with legislation requiring All-In Pricing, we’ve made it even easier for all event organizers to stay compliant while continuing to prioritize transparency.

How Does This Affect What Fees You Can Charge?

💡 Great question! To be compliant, all ticketing fees must be included in a single displayed price. However, you still have control over how those fees are handled:

• Pass Fees to the Buyer (Most Popular) – Ticketing fees and credit card processing fees will be dynamically calculated and shown in the ticket price on the sales page.
  
• Absorb Fees as the Organizer – The displayed ticket price will already include all fees, ensuring buyers see one simple, all-inclusive price.

Regardless of your choice, AttendStar automatically handles the math for you, ensuring pricing remains accurate and compliant.

More Than Just Pricing Transparency

All-in pricing is just one of the ways AttendStar ensures a better buying experience. We also provide:

📝 Custom Terms & Conditions Per Ticket – Define specific terms for individual ticket types or packages to inform buyers before purchase.

📄 Event-Wide Terms & Conditions at Checkout – All policies are displayed before purchase, ensuring clarity.

📩 Complete Visibility Across Digital Tickets & Attachments – Terms & conditions remain accessible on digital tickets and any associated attachments.

We’re Here to Help

Every event is different, and we understand that pricing strategies can be complex. Our Event Success Team is here to help you navigate All-In Pricing and optimize it for your event. Turn on All-In Pricing today in your event settings, or reach out for personalized assistance!