Ad Retargeting/Remarketing is a service offered by companies like Google and AdRoll. We support both of these services and here is how they work and why we recommend them.
- When your prospect visits a website or perhaps your ticket sales page we place a tracking pixel on their computer.
- Then when your prospect visits a website that shows banner ads and serves ads from Google, AdRoll and their partners your prospect sees your ad.
I am sure you have seen this type of advertising as you browse the internet. The reason this type of advertising is so popular is that most people do not buy a product or service on the first visit to a web page. So by “retargeting” your prospect with your ad(s) you are reminding them of your event.
Even though we do not sell this service directly, feel free to call our team at (615) 223-1973 if you have questions.