Helping Ticket Buyers Help Themselves
We’ve said it before and we’ll say it again—promoting and ticketing an event is hard work. At AttendStar, we are always looking for ways to make life a little easier for our event managers. One way we’ve found to lessen stress is to lessen calls and emails from ticket buyers. As an event manager, you want your ticket buyers to be happy and have a fantastic experience at your event. You want to give them the best customer service possible. However, you can’t spend every day answering ticket buyer questions. Here are some ways to help lighten your load while still providing excellent customer service.
Ticket Description / Ticket Terms and Conditions
An oft-overlooked portion of setting up online ticketing with AttendStar is filling out the ticket description and ticket terms and conditions fields. You can find these fields under the “Detailed Information” tab when you choose to edit or create a new ticket. You can see a photo of these fields below this text.
Your ticketing description is exactly that: a description of the ticket. A common question we hear from ticket buyers is “What does my ticket include?” Use this field to explain what’s included in each of your tickets. Does VIP include early entry? Does general admission include assigned seating or first-come, first-served seating? This field is an excellent space to answer all of those questions.
Next we come to the terms and conditions field of your ticket. Here you can include information that you require your ticket buyers to know before attending the event. Some ideas to address in this field are:
- Does your venue allow outside food and drink?
- Does the venue allow personal umbrellas (for an outdoor venue)?
- What happens if it rains (for an outdoor venue)?
- Are your tickets refundable/non-refundable*?
- Will the ticket be honored if the date changes?
*If your tickets are non-refundable, be sure to check the “This ticket is non-refundable” box located next to terms and conditions. Checking this box will require your ticket buyers to agree to the terms and conditions before they can purchase a ticket.
Another excellent way to lessen phone calls while still providing excellent ticket buyer support is to fill out your event’s FAQ (frequently asked questions) section. You can locate this section by hovering over the “Overview” tab in the event manager and clicking “Edit Event.” You can see an example of this section to the right of this text. You’ll find some of the most common questions already listed, and you’re welcome to add or delete questions as you see fit. If you find you’re receiving the same question from multiple ticket buyers, go ahead and add it to your FAQ.
Some additional questions could include:
- Is my ticket good for either day (for a multi-day event)?
- Will tickets be available for purchase at the door/entrance/gate?
- Are there ID requirements or an age limit to enter the event?
- Do I have to bring my printed ticket to the event? (Can I show the ticket on my smartphone?)
- The name on the registration/ticket doesn’t match the attendee. Is that okay?
Less Stress and Happier Customers
Filling out these fields is not a requirement to sell tickets with AttendStar. However, we’ve found that ticket buyers are more likely to make a purchase when event information is easily accessible. Additionally, you’ll also cut down on time spent answering phone calls and emails from your ticket buyers. You’ll have more time to spend promoting your event and your ticket buyers will have the information they need to make a purchase. Everyone wins!
Are you interested in using AttendStar to ticket your next event? We’d love to talk with you! We’re available by phone from 8:30am – 5:00pm (CST) at 615-223-1973. If you’d rather contact us via email, you can use this form to reach out to us.
You can find more information about our software, features, and ticketing packages here.