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Latest News, Insights & Helpful Resources for Event Managers & Organizers

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Join AttendStar at the 2026 ICAS Convention in Las Vegas

Meet AttendStar at the 2026 ICAS Convention, December 7–10 at Paris Las Vegas. We’re returning as a major sponsor and sponsoring the convention luncheon.

The Last Two Weeks: What Nearly 10,000 Ticket Buyer Support Calls Reveal About Event Operations

AttendStar analyzed nearly 10,000 ticket buyer support calls across 10 outdoor events. The findings reveal when attendee questions peak, why advance communication matters, and how organizers can turn support data into a practical strategy for smoother event-week operations.

Join AttendStar at IAFE 2026 in Louisville!

AttendStar is heading to the 2026 IAFE Convention & Trade Show in Louisville, November 29–December 3. Connect with our team to discuss ticketing, hardware and connectivity, guest support, marketing, and parking for your 2027 fair.

North Carolina’s New Ticketing Law: What Event Organizers Need to Know in 2026

North Carolina's updated ticketing law took effect October 1, 2026. Learn what air shows, fairs, festivals, and event organizers need to know about upfront pricing, fees, and ticket resales.
Attendstar Staff Member Processing a Tap to Pay Ticket Purchase for an Air Show Guest with Jets Flying Overhead and the Headline the Last 20 Matters Most

The Last 20% Matters Most

Selling tickets is one thing; capturing the final 20% takes a revenue system. See how reengagement, honest urgency, easier checkout, publicity, email and SMS, event-day infrastructure, and real human support help events capture more revenue.

Countdown Timers in Email Marketing: Turning Scarcity Into Action

Scarcity is one of the most powerful levers for driving ticket sales. Learn how countdown timers in your event emails turn urgency into action—where to place them across your campaign, best practices that keep them effective, and how pairing time scarcity with inventory scarcity makes conversions spike.

Making Headlines: Introducing AttendStar Event Publicity

Struggling to secure local media coverage for your events? Introducing AttendStar Event Publicity: a new, managed service that handles your press releases, interview bookings, and media outreach, helping you build community trust and drive ticket sales without stretching your committee thin.
Backoffice Suite

New Feature: Back Office Suite for Event Organizers

AttendStar’s new Back Office Suite streamlines off-platform ticket sales—like sponsor comps, partner invoices, and phone-in orders—within a single, structured workflow. By replacing manual workarounds and spreadsheets with a unified system, organizers gain better control over inventory accuracy, payment tracking, and reporting, ensuring every transaction is as efficient as online sales.

Give Ticket Buyers More Confidence to Purchase Early with Refund Guarantee

Refund Guarantee, powered by Spot, gives AttendStar attendees flexibility when plans change while helping event organizers retain ticket revenue and reduce refund administration. By offering this optional protection at checkout, events can increase early sales and re-sell canceled inventory, all while maintaining their existing cancellation policies.

How Retargeting Sells More Tickets

Retargeting helps event organizers reconnect with people who visited their ticketing page but did not purchase. By keeping the event visible, targeted ads remind interested buyers, build urgency as event day approaches, and convert more prospects at a lower cost.

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