Did you know that 80% of the people who visit your event ticket sales page won’t buy tickets on their first visit? It doesn’t mean they’re not interested in your event. In fact, they might really want to buy tickets, but for some reason, they didn’t buy on their first visit. As a ticket seller,…
Data, data, data! It seems like everywhere you look marketers, business people, and even event organizers are obsessed with analytics. We can track so much these days that it’s easy to get caught up in data paralysis. In other words, we fail to take risks and take action unless we have data to support those…
When buying tickets for an event, most people purchase more than one ticket in a single transaction. They’re buying tickets for themselves as well as for friends or family members. Unfortunately, for event ticket sellers, this creates a problem. You only have access to the contact information for the buyer – not the other ticket…
Promoting an event and selling tickets is a big job. Without enough ticket sales, you won’t make a profit, and you might not break even! Why would you pay for an event marketing agency, too? Truth be told, the benefits of hiring a good event marketing agency far outweigh the costs. In addition, you can…
Outdoor events create some very unique problems, and many of those problems are passed on to ticket buyers. The result? Fewer tickets are sold. To ensure your outdoor event is successful and profitable, you need to understand two important things: Outdoor events are usually held at places that were not designed to be event venues….
Google Tag Manager makes it easier to track actions that people take on your event website and ticket sales page, so you know which event marketing efforts are working and which need to be tweaked or eliminated. If you want to increase event ticket sales without wasting money on marketing tactics that aren’t converting visitors…
There is more to boosting ticket sales for your events than writing great event email marketing messages. Yes, the content of your messages is essential, but your efforts need to start long before you type out your first message if you want to achieve better than average results. According to data compiled by MailChimp, the…
Did you know that online content with interesting images gets 94% more views than content without images? Did you know that visual content is processed 60,000 times faster than text content, and visual aids improve learning by up to 400%? Did you know that 65% of people are visual learners? Based on this data, it’s…
Search engine optimization (SEO) techniques are constantly changing, but it’s worth the effort to optimize your event website for search engines. Think of it this way – how do you find products, services, and even events? Most likely, you open up your internet browser, visit your preferred search engine, and type in some keywords to…
If you’re not a professional event planner and you’re asked to organize a large (or small) event, the task can seem completely overwhelming. Where do you start? What do you do and when? There are so many moving parts and pieces to planning an event, but with a comprehensive event planning checklist, you can smoothly…
