When and Why You Should Offer Event Ticket Refunds
In the past, ticket refunds haven’t been allowed for most types of events, but the world has evolved in the last couple of years. As a result, making the decision of whether or not you’ll allow refunds for your event tickets requires a bit more consideration today. Event attendees have evolved along with the changing…
Read MoreHow to Develop an Event Website to Maximize Ticket Sales
Every event needs a website. The reason is simple. Potential ticket buyers are practically guaranteed to go online, search for your event, visit the results they find, and decide whether or not they want to buy tickets based on what they find. Therefore, your event must have a great website so you can maximize ticket…
Read MoreHow to Use Unlock Codes to Sell Event Tickets Fast and Early
Every event organizer knows that the sooner you can generate excitement and buzz about your event and the sooner you can sell tickets and generate cash flow, the more successful your event will be. Unlock codes are a great way to do it! What are Unlock Codes? Unlock codes are exclusive alphanumeric codes (kind of…
Read MoreMeasuring Event Marketing Success with Data-Driven Attribution
On January 26, 2022, Google will upgrade all Google Analytics 4 properties to cross-channel data-driven attribution. What does that mean and how will it affect event marketers’ abilities to track the success of their digital ad investments? Don’t worry. It’s actually simpler than it sounds. What is Data-Driven Attribution? At the most basic level, data-driven…
Read More5 Sales Strategies to Sell More Event Tickets
There are many secrets to setting event ticket prices that can help you maximize ticket sales, but how do you know which ones you should use for your event? The truth is – you won’t know until you do some testing. Fortunately, it’s easy to run a variety of ticket pricing tests if you’re using…
Read MoreHow to Use UTM Codes in Your Event Marketing to Boost Ticket Sales
The only way to maximize your event marketing results is to optimize your event marketing investments, but you can’t do either if you’re not effectively tracking the results of every dollar you spend. That’s where UTM codes make everything so much easier and more accurate. In simplest terms, UTM codes are snippets of text added…
Read MoreHow to Sell More Event Tickets with Abandoned Cart Email Marketing
What happens to people who visit your event’s ticket sales page, put tickets in their shopping carts, but leave without completing their transactions? Their behaviors show that they were very interested in your event, but something stopped them from taking the final steps to buy. Don’t let them get away! Instead, re-engage them using abandoned…
Read MoreHow to Use Drip Email Marketing to Promote Your Events
Set it and forget it marketing – how does that sound to you? We’ve worked with so many event organizers over the years, and the majority of them have something in common. They’re extremely busy and need easy ways to promote their events and sell more tickets. Automation is the perfect way to do it!…
Read MoreAttendStar Gives Back: StormPoint Emergency Response
The AttendStar team is excited to announce that we’ve partnered with a local non-profit organization, StormPoint, to help raise funds for a worthy cause – emergency response. AttendStar will match up to $5,000 in donations through December 31, 2021, visit the StormPoint website to donate now! What is StormPoint? StormPoint is a non-profit organization focused…
Read MoreDynamic Ticket Pricing – Pros and Cons for Event Ticketing
Dynamic ticket pricing isn’t a new concept. Airlines have been using dynamic ticket pricing for years with a simple goal – to optimize the balance between earnings and capacity. That $300 plane ticket you bought may have cost the person in the seat next to you just $99. As consumers, we’ve grown to accept that’s…
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