Outdoor events create some very unique problems, and many of those problems are passed on to ticket buyers. The result? Fewer tickets are sold. To ensure your outdoor event is successful and profitable, you need to understand two important things: Outdoor events are usually held at places that were not designed to be event venues….
Google Tag Manager makes it easier to track actions that people take on your event website and ticket sales page, so you know which event marketing efforts are working and which need to be tweaked or eliminated. If you want to increase event ticket sales without wasting money on marketing tactics that aren’t converting visitors…
There is more to boosting ticket sales for your events than writing great event email marketing messages. Yes, the content of your messages is essential, but your efforts need to start long before you type out your first message if you want to achieve better than average results. According to data compiled by MailChimp, the…
Did you know that online content with interesting images gets 94% more views than content without images? Did you know that visual content is processed 60,000 times faster than text content, and visual aids improve learning by up to 400%? Did you know that 65% of people are visual learners? Based on this data, it’s…
Search engine optimization (SEO) techniques are constantly changing, but it’s worth the effort to optimize your event website for search engines. Think of it this way – how do you find products, services, and even events? Most likely, you open up your internet browser, visit your preferred search engine, and type in some keywords to…
If you’re not a professional event planner and you’re asked to organize a large (or small) event, the task can seem completely overwhelming. Where do you start? What do you do and when? There are so many moving parts and pieces to planning an event, but with a comprehensive event planning checklist, you can smoothly…
Did you know that email is 40 times more effective at acquiring new customers than Facebook and Twitter? In addition, people are more likely to visit a website and buy from an email marketing message than search, social media, or any other marketing channel. The data doesn’t lie. Email marketing works! The challenge for event…
Your event website needs images. In fact, including great images is one of the 20 critical features that every ticket sales page needs to be successful. Don’t believe me? It’s been proven! Research has found that including images in online posts increases engagement by 650%, and that data applies to your event website, too. But…
Every day 1.18 billion people use Facebook, and 85% of those people are in the United States. That means the people who might buy tickets to your event are more than likely using Facebook. If they’re not logging into Facebook on a daily basis, they’re certainly logging in on a monthly basis. In total, 1.79…
Did you know that just a few minutes creating event FAQs to include on your ticket sales page can increase your ticket sales? A good set of FAQs can also reduce the number of calls and emails you get from people as they consider whether or not to buy tickets to your event. That means…
