Artist development is an ongoing process, but through effective marketing, you can skyrocket your artist development results quickly. Remember, developing an artist is similar to developing any other product or service in the marketplace. There are specific ways you can promote the artist to boost awareness and sales – including event ticket sales – using…

Building an artist brand is an essential part of artist development and ticket sales, and it’s critical to an artist’s success. Think of it this way – the more people who know who an artist is (i.e., recognize the artist brand), the more people are likely to buy tickets to that artist’s events. In other…