Monster Truck Wars – City of Industry, CA 2023
Saturday, April 08, 2023
Monster Truck Wars is a popular event held throughout the country, and the show came to California for the first time in April 2023. AttendStar worked with the event organizers as the official ticketing, marketing, and logistics partner, and the response to the event’s California debut was extremely positive.
To help more event organizers achieve similar success in the future, we’re sharing some of the secret sauce (we can’t give it all away!) that led to record-breaking ticket sales.
The Strategy
To drive awareness and ticket sales for Monster Truck Wars in a new area of the country, AttendStar worked with the client to leverage advertising, social media, and other marketing channels.
Publicity is crucial when an event is being held not just in a new city or market but in a new state. The AttendStar team worked very closely with the client to adjust, optimize, and ultimately improve communication, outreach, and promotion across channels.
A key focus was targeting specific zip codes for television, print, and online advertising and publicity. Strategic investments ensured hundreds of thousands of people in close proximity to the venue knew about Monster Truck Wars and felt motivated to attend.
AttendStar also collaborated with the client to provide email and SMS marketing as well as re-engagement marketing campaigns to convert people who put tickets in their online shopping carts from the ticket sales page but did not complete their purchases.
After the event, AttendStar delivered comprehensive post-event analysis as well as ticket buyer insights collected from post-event surveys, so the client can learn, make adjustments as needed, and get even better results the next time the event is held.
In addition to marketing and promotion services, AttendStar provided Monster Truck Wars with online and onsite ticketing, ticket buyer support via phone, chat and email, an integrated event IVR system, and logistics support and hardware (e.g., field scanners with dedicated connectivity, point-of-sale devices, onsite dedicated connectivity, and remote hardware support).
Together, all of these services and support ensured Monster Truck Wars was positioned to achieve excellent results from each strategic investment.
The Results
More than 10,000 people purchased tickets to Monster Truck Wars on April 8, 2023 in City of Industry, California, and 8% of online ticket buyers used the Buy Now Pay Later feature in the AttendStar ticketing platform.
In total, promotional investments drove nearly 80,000 unique visitors from more than 400 zip codes to the Monster Truck Wars ticket sales page during the seven-week period leading up to the event.
Ticket sales broke every record in the client’s history of running the show across the United States.
The event was featured on national news from various media outlets, and attendee feedback in the post-event survey very positive.
“Had a great day today with my little ones at the Monster Truck Wars in City of Industry. Trucks were awesome. Their first time, but definitely not the last.”
– Show Attendee
“This show was amazing, and you can actually walk up and get to ride a truck. Perfect evening! Family is happy. Really enjoyed it, and we will be back next year without a doubt.”
– Show Attendee
Key Takeaways
Strategic marketing investments are essential to generating the awareness and publicity needed to sell tickets for any event, but making the right investments is a top priority for an event being held in a new market.
The secret sauce is experience – knowing what investments to make and where to make those investments in order to generate buzz that leads to ticket sales and positive returns on your investments.
The key takeaway is this, to achieve results like Monster Truck Wars, you need to work with the right ticketing, marketing, and logistics partner.
Contact us to learn how AttendStar can help you generate the kind of publicity that leads to overwhelming event success.
