Boost Event Ticket Sales with Early Bird Pricing

Early bird pricing isn’t a new concept. Airlines have been doing it for a very long time. For events, Scotland’s T in the Park pop music festival pioneered early bird ticket prices according to The Economist, and today, it’s common practice to offer a discount to people who purchase event tickets in advance. Why? Because early bird pricing has been proven to increase overall sales and for a very simple reason – psychology.

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