WORKSHOP SUMMARY
Dark Social is not a conspiracy theory but rather an ongoing phenomenon that has become increasingly problematic for those who rely on analytics data and reports from your teams or outside agencies to fuel their marketing strategies.
This hidden challenge can make it difficult to accurately measure and analyze customer engagement, understand key drivers for your advertising efforts, and can negatively impact your decision-making and future marketing ROI.
We hope those who attended found this workshop enlightening and eye-opening. The feedback and response were resounding; we covered a lot of ground in just 45 minutes! We look forward to connecting with you next year!
