Managing fair ticket sales online makes the entire process of selling, refunding, and promoting easier than ever, and it’s extremely affordable if you find the best fair ticketing provider for your fair.
While there are many benefits to managing fair ticket sales online, there are five that most fair organizers can’t live without: flexibility, automation, security, data, and support. Let’s take a closer look at each one.
1. Flexibility
Managing fair ticket sales online gives you more flexibility to make changes that could boost awareness of your event and maximize sales and profits. A few of the ways selling fair tickets online gives you more flexibility include:
Ticket Pricing Flexibility
When you sell fair tickets online through the right ticketing service, you can customize your ticket pricing to meet your needs at any time. Early bird pricing, tiered pricing, BOGO pricing, and more are all options to help you optimize your pricing strategies and sell more tickets.
Promotion Flexibility
The right fair ticketing service gives you tools to easily create promotions, offer discounts, and more so you can maximize ticket sales and revenue.
Sales Flexibility
Selling tickets online doesn’t mean you should only be able to sell digitally. The best ticketing solution for your fair will make it easy for you to sell online and offline – both leading up to the fair and at the gate.
Payment Processing Flexibility
To maximize fair ticket sales, you need to offer multiple payment options. Research has shown that sales increase when consumers have more payment options, so they can used their preferred payment method to complete an online transaction. Make sure your ticketing platform enables you to accept credit cards and PayPal payments at a minimum.
2. Automation
A key benefit of managing fair ticket sales online is automation. When you can automate tasks like refunds, lead generation, and more, you’ll save time and maximize ticket sales.
That means your ticketing software should integrate with a variety of software applications from third parties, including email marketing software (e.g., MailChimp and ActiveCampaign) and advertising platforms (e.g., Google AdWords and Facebook Ads).
3. Security
The right fair ticketing platform includes features and functionality to ensure ticket buyers’ personal information is secure and to comply with all relevant state and federal privacy laws. Not only is this required by law but it also gives you and your ticket buyers peace-of-mind that they can purchase safely.
4. Data
When you manage fair ticket sales online, the best ticketing provider will give you access to a variety of reports so you can track and act on all of the data related to your sales, leads, and more. If you can’t track your sales, where leads come from, and so on, you can’t optimize your marketing efforts to maximize sales.
5. Support
Selling fair tickets online through a ticketing provider that has deep experience working with fairs and large outdoor events means you and your ticket buyers should have access to support whenever it’s needed. Don’t settle for anything less! If you need help, you need to know you can talk to someone who understands your event as quickly as possible.
Key Takeaways about Managing Fair Ticket Sales Online
Managing fair ticket sales online can save you time, money, and stress, but only if you’re using a ticketing platform that can actually deliver all of the benefits to you. They’re not all equal, so do your research, and choose a provider that gives you everything you need to ensure your fair is successful.
AttendStar offers all of these benefits and more to help your fair succeed. To learn more about how we can help you meet your ticket sales goals, contact us today!
