Ticket Buyer Buzz is designed for people that have already bought tickets. The email is pre-formatted, and the goal is to get people already going to the vent to share on social media and keep them talking about the event.
These links are similar to Ticket Buyer Buzz except these people have NOT purchased tickets yet and the email can be more "salesy" and contain a BUY TICKETS LINK.
In addition to the above UTM's created the Social Media links will also be in the email you receive. Lastly, the Post Event tracking string (Not a UTM) will also be created.