Keep Control of Ticketing: Separate Ticketing from Master Concessionaire Agreements

Military airshows are unique and logistically complex events that draw large crowds eager to witness the best of aviation. To manage these massive undertakings, it may seem convenient to bundle ticketing into a Master Concessionaire Agreement (MCA), allowing one entity to oversee multiple aspects of the event.
How to Track Event Success with AttendStar

The days of determining the success of an event by a mere headcount of attendees are long gone. Today, your event is measured by memorable experiences made, the lasting connections formed, and the achievement of all-important business objectives. Enter AttendStar. We empower you to track, measure, and optimize every nook and cranny of your event through our robust ticketing platform.
The Impact of Dark Social on Your Marketing Measurability

Dark Social is not a conspiracy theory but rather an ongoing phenomenon that has become increasingly problematic for those who rely on analytics data and reports from your teams or outside agencies to fuel their marketing strategies.
A Guide to Implementing UTMs On Your Own

Since you’re here, you’re probably a programmer who would like to understand the exact process and steps required to put together your own UTM Event Strategy and then organize and create all the individual UTMs necessary to conduct a campaign.
Event Metrics You Should Be Tracking and Why

There are a variety of event metrics you should track in order to sell more tickets and to ensure your event will be a success. Fortunately, with the right tools and ticketing software, you can collect and analyze large amounts of data related to the success of your event in a short amount of time. With this data, you can make critical decisions that directly affect ticket sales and more.