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Measuring Event Marketing Success with Data-Driven Attribution

data driven attribution

On January 26, 2022, Google will upgrade all Google Analytics 4 properties to cross-channel data-driven attribution. What does that mean and how will it affect event marketers’ abilities to track the success of their digital ad investments? Don’t worry. It’s actually simpler than it sounds. What is Data-Driven Attribution? At the most basic level, data-driven […]

Top 3 Online Advertising Options to Promote Your Events

promote your event

Paid online advertising is an effective marketing investment to promote your events and sell more tickets. The challenge for many event organizers is figuring out where to advertise online and which networks to use. The key to successfully using online advertising to promote your events is to stay focused on your audience and goals as […]

Introduction to PPC Advertising to Sell More Event Tickets

PPC advertising

PPC advertising is very effective to help raise awareness of your event brand and to sell more tickets. PPC is an acronym for pay-per-click. PPC advertising is a type of online advertising that can be very affordable for small and large brands. These ads appear at the top of a search engine results page (SERP) […]

Event Marketing Step-by-Step – Creative Ways to Sell More Tickets

event marketing

Event marketing includes more than simply placing some ads and creating a great ticket sales page. To sell enough tickets for your event to be a success, you need to get strategic with your marketing investments. Your first step is to define your goals and budget. With that information in hand, you can begin developing […]

How an Event Marketing Agency Can Turn So-So Ticket Sales into Sellout Events

Promoting an event and selling tickets is a big job. Without enough ticket sales, you won’t make a profit, and you might not break even! Why would you pay for an event marketing agency, too? Truth be told, the benefits of hiring a good event marketing agency far outweigh the costs. In addition, you can […]