Whether you’re organizing a large or small event, an indoor or outdoor event, or any other type of event, you need a collection of visual content that captures people’s attention and motivates them to buy tickets in order to effectively promote it.
Both online and offline marketing rely heavily on irresistible event graphics, so get prepared before tickets go on sale to ensure you have all of the images you’ll need. Here are 10 event marketing graphics that you’ll definitely want to have on hand when it’s time to start promoting:
1. Event Logo or Icon Image
You should create an event logo or icon that you can use in all of your marketing to represent your event brand. Make sure the logo or icon is easy to see and recognize at any size – from a tiny Facebook Page avatar to a large banner or poster.
2. Website and Ticket Sales Page Images
Your event website and ticket sales page need high quality graphics, including performer or speaker photos, venue photos, and photos of past events if you hold the event on an ongoing basis (e.g., an annual air show or festival). Use images that make people want to buy tickets immediately.
3. Poster Images
Posters can be given to local businesses and schools that are willing to hang them for you. Printed posters require higher resolution images than your website, ticket sales page, and other digital marketing graphics, so make sure they’re designed correctly for large-scale printing!
4. Flyer Images
If you plan to hang flyers around town to promote your event, then you need great graphics and flyer designs that not only interest passersby but also provide key information related to the event time and location as well as how to buy tickets. Keep in mind, depending on the equipment you’re using to print flyers, you might need to use high-resolution images in your designs.
5. Digital Ad Images
Will you be promoting your event through Facebook ads, Instagram ads, other social media ads, paid search ads, or banner ads on websites and blogs? If so, you’ll need well-designed images that catch people’s attention, make them stop scrolling, and motivate them to click.
6. Print Ad Images
Print ads can be placed in magazines, newspapers, community newsletters, church bulletins, and so on. Consider whether you want to pay a bit more for a color ad rather than a one-color ad that typically displays your ad in black and white and design your ad graphics accordingly. Also, different print publications have unique ad design specifications, so ask for the specs up front and design your ad with images that meet those requirements.
7. Email Marketing Images
Email marketing messages that promote an event can be more compelling when images of the performers or speakers are included. You might also want to include sponsor logo images in your email marketing messages. Choose low-resolution images that load on the recipient’s device quickly or they won’t wait long enough to see all of the details.
8. Social Media Cover Photos
When you’re promoting an event and trying to increase ticket sales, it’s important to give people a chance to learn about your event and engage with you across the web, which includes being active on various social media platforms. The reality is people prefer different ways to consume content and learn about events.
With that in mind, you should consider creating a Facebook Page, Instagram profile, Snapchat profile, Twitter profile, and YouTube channel. Each of these social media platforms allow you to upload images, and some allow you to upload large cover photos. Check the necessary dimensions for each site and choose an image or collage of images for your cover photo that really sells your event.
9. Shareable Social Media Images
One of the best ways to spread the word about your event and to sell tickets is through social media marketing. That means you need to publish content to your social media pages and profiles that not only promote your event but also entertain and engage your prospective ticket buyers. Design images at the right sizes for each social media platform and publish them consistently leading up to your event to encourage sharing.
10. Blog Images
Your event website should include a blog where you can publish information about your event in more detail to excite your audience. Create images that tell the post’s story and include multiple images in each post. Also, make it easy for visitors to share your images and posts by integrating social media sharing buttons, including Pinterest’s Pin It button, directly on your blog.
Your Next Step to Create Event Marketing Graphics
You can start creating your event marketing graphics now without investing a lot of money. Even if you don’t have advanced design skills or a professional graphic designer on staff, you can use free and affordable tools like Venngage to create a wide variety of graphics for print and online use, including ad, infographic, poster, and flyer design.
Trust me, you’ll be happy you have these images available when you start promoting your event!