Top 3 Online Advertising Options to Promote Your Events
Paid online advertising is an effective marketing investment to promote your events and sell more tickets. The challenge for many event organizers is figuring out where to advertise online and which networks to use. The key to successfully using online advertising to promote your events is to stay focused on your audience and goals as […]
How to Use Facebook Contests for Event Marketing
Facebook contests are perfect for event marketing because they create excitement and word-of-mouth buzz that can lead to ticket sales. You can use Facebook contests to boost your email subscriber list, increase awareness of your event, remind people about your event, encourage people to tell their friends and family about your event, and more. The […]
The Most Important Event Email Marketing Campaign
The most important event email marketing campaign that you should use for every event you sell tickets to is a cart abandonment campaign. This type of email marketing campaign is referred to as remarketing because it gives you an opportunity to promote your event to people who have already expressed interest in it. For shopping […]
Introduction to PPC Advertising to Sell More Event Tickets
PPC advertising is very effective to help raise awareness of your event brand and to sell more tickets. PPC is an acronym for pay-per-click. PPC advertising is a type of online advertising that can be very affordable for small and large brands. These ads appear at the top of a search engine results page (SERP) […]
Guide to Guerrilla Marketing for Event Promotion and Increased Ticket Sales
Guerrilla marketing provides an affordable way for event organizers to increase ticket sales. In simplest terms, guerrilla marketing enables you to promote your event on a shoestring budget using creative, memorable tactics. Traditional offline marketing includes tactics like radio advertising, print advertising, and press releases. Digital marketing tactics include things like social media marketing, content […]
Event Budget Planning
Event budget planning might seem intimidating, but it really just takes some time and research to come up with projected costs for everything you need to hold a successful event. One of the most important things to keep in mind is that an event budget is a working document. That means you’ll continually update it […]
How to Use Brand Ambassadors and Online Influencers for Event Marketing
Brand ambassadors and online influencers can be extremely effective in boosting awareness of your event as well as ticket sales. Leveraging the power of brand ambassadors has been a popular form of event marketing for many years. However, the process has evolved since social media became the preferred form of communication and sharing for so […]
How to Get Millennials to Buy Event Tickets
More than 80 million Americans are between the ages of 18 and 34 putting them in the millennial generation. The most recent census data shows that millennials are the largest generation living in the United States accounting for one-fourth of the population, and this statistic will rise to one-third by 2020. For event organizers, millennials […]
Event Marketing Step-by-Step – Creative Ways to Sell More Tickets
Event marketing includes more than simply placing some ads and creating a great ticket sales page. To sell enough tickets for your event to be a success, you need to get strategic with your marketing investments. Your first step is to define your goals and budget. With that information in hand, you can begin developing […]
How to Create Your Event Brand
Why should people use their hard-earned money to buy a ticket to your event and spend their valuable time attending that event? What does your event promise to attendees? Your answers to these questions are the essence of your event brand. In simplest terms, a brand is a promise to consumers. Over time, the visual […]
