Share Your Event Online: Modern Strategies to Reach More Attendees
Creating a great event is only half the battle. The other half is making sure people actually hear about it.
Today’s audiences discover events through a mix of social media, search engines, online communities, and recommendation algorithms. By promoting your event across multiple digital channels, you can dramatically expand awareness, increase engagement, and ultimately sell more tickets.
Please note that AttendStar does not list events that we do not ticket.
Below are some of the most effective ways to share your event online today.
1. Social Media Platforms
Social media remains one of the most powerful tools for building awareness and driving ticket sales.
Each platform serves a different purpose in the event marketing ecosystem.
Facebook Events
Facebook Events remains one of the most effective platforms for organic event discovery. Many users actively search Facebook for things happening in their area. Creating a well-structured event page allows people to share it easily and invite their friends.
Instagram
Instagram is ideal for visual storytelling. Event organizers can use:
- Stories with countdown stickers
- Reels showcasing past events
- Behind-the-scenes content
- Hashtags related to the event or city
This helps build excitement and momentum leading up to the event.
TikTok
Short-form video has become one of the fastest ways to reach new audiences. Quick teaser clips, performer highlights, or event setup videos can attract thousands of viewers and introduce your event to entirely new attendees.
LinkedIn
LinkedIn works especially well for professional events such as conferences, business networking events, and educational workshops.
X (formerly Twitter)
X is useful for quick updates, announcements, and conversation threads. It can also help event organizers stay connected with media outlets and influencers.
YouTube
Video trailers, recap videos from previous events, and interviews with performers can be shared on YouTube and embedded on your website to build credibility and excitement.
2. Event Listing & Calendar Websites
Submitting your event to online calendars and listing sites improves discoverability and SEO.
These platforms help your event appear when people search for things to do in their area.
Examples include:
- Meetup
- Evvnt
- Local Chamber of Commerce calendars
- City tourism websites
- Community event calendars
Industry-specific directories can also be valuable depending on your event type. For example, music events might list on platforms like Bandsintown.
These listings create additional backlinks and increase the chances that potential attendees find your event through Google search.
3. Your Event Website
Your event website should act as the central hub for all event information.
At a minimum, your website should include:
- Event dates and location
- Ticket purchasing links
- Event schedules or attractions
- Frequently asked questions
- Sponsor information
- Travel and parking details
To maximize marketing performance, your website should also include tracking tools such as:
- Facebook Pixel
- Google Ads conversion tracking
- Google Analytics
These tools allow you to build remarketing audiences and measure which campaigns are driving ticket sales.
Adding social sharing buttons and email signup forms can also help turn visitors into promoters of your event.
4. Email Marketing
Email remains one of the highest-converting marketing channels for events.
Sending regular announcements and reminders helps keep your event top-of-mind with past attendees and interested audiences.
Common email campaigns include:
- Event announcements
- Early-bird ticket promotions
- VIP upgrades
- “Know Before You Go” information
- Last-chance reminders
Helpful features to include in emails:
- Add-to-calendar links
- Forward-to-a-friend buttons
- Direct ticket purchase links
A well-timed email campaign can often generate significant ticket sales in just a few hours.
5. Online Communities & Forums
Community platforms have become a powerful way to reach engaged audiences who share common interests.
Examples include:
Reddit
Local subreddits like r/[cityname] or topic-specific communities can be great places to share events.
Facebook Groups
Many communities have active Facebook Groups dedicated to local events, hobbies, or industries.
Nextdoor
Nextdoor is particularly useful for local and family-friendly events because it targets specific neighborhoods.
Discord Servers
For niche audiences such as gaming, music, or tech communities, Discord can be an effective way to reach dedicated fans.
Engaging authentically in these communities often generates more attention than traditional advertising.
6. Influencers, Vendors, and Partner Networks
Your event partners can dramatically expand your marketing reach.
Encourage performers, sponsors, vendors, and partners to share the event with their audiences.
Ways to make this easier include:
- Providing ready-to-post graphics
- Supplying prewritten social captions
- Creating shareable event links
- Offering partner-specific discount codes
Micro-influencers can also be effective partners because their audiences are often highly engaged and local.
7. Google & Paid Advertising Channels
Paid advertising allows you to target specific audiences and accelerate ticket sales.
Common channels include:
Google Ads
Appear in search results when people look for events or things to do in your city.
YouTube Ads
Promote video trailers to audiences interested in similar events.
Facebook & Instagram Ads
These platforms offer powerful targeting capabilities including:
- Geographic targeting
- Interest-based audiences
- Lookalike audiences
- Retargeting previous visitors
Retargeting is especially powerful because it focuses on people who have already visited your ticket page but have not yet purchased.
8. Ticketing Platform Promotion Tools
Many modern ticketing platforms include built-in tools designed to help events promote themselves.
For example, platforms like AttendStar provide tools such as:
- Built-in sharing widgets for social media
- Campaign tracking links to measure marketing performance
- Email and SMS ticket delivery that encourages attendees to share with friends
These tools help event organizers understand which marketing channels are driving ticket sales, allowing them to refine future campaigns.
👉 FINAL WORD
The most successful event marketing strategies combine multiple online channels working together.
Social media builds awareness, email marketing drives conversions, community platforms generate buzz, and search advertising captures people actively looking for events.
By creating a coordinated digital strategy and using the right tools, event organizers can dramatically expand their reach and ensure their event gets the attention it deserves.
Please note: We do not list events on our website that we do not do ticketing for.