event reminder emails

There are two main reasons why you should send event reminder emails leading up to your event. First, you want to remind people who haven’t purchased tickets yet to do so, and second, you want to remind people who have purchased tickets when and where the event will be held and motivate them to spread…

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Promoting your events through social media event marketing is one of the most cost effective ways to generate ticket sales. The truth is that if you build it (i.e., an event website and ticket sales page), they won’t come. That’s the reality of the internet. There are simply so many websites out there today that…

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creative event marketing ideas

Creative event marketing ideas can boost ticket sales exponentially. While you’ve undoubtedly heard about the importance of promoting your event through social media marketing and advertising, if you really want your event to be successful, it can help to think outside the box. Here are five creative event marketing ideas you might not have thought…

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essential event marketing

When it comes to marketing an event, there are many promotional tactics that you can use to build awareness of your event and encourage people to buy tickets. However, if you don’t start out with a plan in place, you’ll waste money on initiatives that won’t effectively support your goals or drive adequate returns on…

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event marketing plan

An event marketing plan is your roadmap to reach the goals you’ve set for your event. For example, your goals could be a certain number of tickets sold, a specific boost in brand or cause awareness, an increase in goodwill in your community, or something else entirely. However, you can’t reach those goals in the…

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event metrics

Do you track key event metrics leading up to your event? Waiting to track the performance of your marketing investments and ticket sales until after your event is over is a very big mistake. At that point, it’s too late to make changes that could significantly impact ticket sales. The event is over and you…

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engage before event

One of the most effective ways to increase ticket sales for your events is to engage ticket buyers in the days and weeks leading up to the event. There are a couple of reasons why engaging with people who have already purchased tickets can help you sell even more tickets. First, when ticket buyers become…

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