Why Air Shows Should Invest in Building Email Lists
And How To Do It Email marketing is a game changer for air shows. When it comes to promoting, finding the most cost-effective strategies is critical to the event’s success. Email marketing is one of the most powerful tools in the event planning toolbox. Building and leveraging an email list can offer immense value, allowing […]
Why Software Doesn’t Ensure Event Success
It’s the People Behind the Platform Who Make the Difference Let’s face it—event planning is challenging. You’ve got tickets to sell, promotions to run, and a crowd to entertain. The last thing you want to deal with is technical headaches, right? You might think having cutting-edge ticketing software will solve all your problems, but the […]
5 Ways to Elevate the Ticket-Buying Experience
Event Manager Strategies to Add Value to the Ticket-Buying Experience and Drive Sales One lesson we learned from the pandemic is to prepare for the unexpected. Ticket Buyers, more than ever, are seeking flexibility and peace of mind when purchasing event tickets. They want to be sure that their investment will not go to waste […]
From Search to Sold: Optimizing Your Event Visibility Through SEO
Over the past decade, search engines have revolutionized the entertainment industry, becoming the most crucial partner in boosting event discovery and streamlining the ticket-buying process. By implementing effective event SEO (search engine optimization) strategies, you can navigate the digital landscape with ease, finding the specific information and experiences you’re looking for. Who needs a magic […]
How to Track Event Success with AttendStar
The days of determining the success of an event by a mere headcount of attendees are long gone. Today, your event is measured by memorable experiences made, the lasting connections formed, and the achievement of all-important business objectives. Enter AttendStar. We empower you to track, measure, and optimize every nook and cranny of your event […]
Not Selling Enough Tickets to Your Fair?
Today, people expect to be able to buy tickets to events online. Whether it’s a big fair, or a small fair, the majority of people will be unpleasantly surprised to discover that they can’t buy tickets online and in advance….
Why advanced planning for event marketing and SEO matter to your success
When organizing an event, advance planning is critical to its success. The plan you develop must include details about launching your event marketing and SEO initiatives early enough to significantly impact awareness and ticket sales. In reality, many aspects of digital marketing take some time to drive results, and most promotional investments take time to […]
How to Develop an Event Website to Maximize Ticket Sales
Every event needs a website. The reason is simple. Potential ticket buyers are practically guaranteed to go online, search for your event, visit the results they find, and decide whether or not they want to buy tickets based on what they find. Therefore, your event must have a great website so you can maximize ticket […]
Measuring Event Marketing Success with Data-Driven Attribution
On January 26, 2022, Google will upgrade all Google Analytics 4 properties to cross-channel data-driven attribution. What does that mean and how will it affect event marketers’ abilities to track the success of their digital ad investments? Don’t worry. It’s actually simpler than it sounds. What is Data-Driven Attribution? At the most basic level, data-driven […]
How to Use UTM Codes in Your Event Marketing to Boost Ticket Sales
The only way to maximize your event marketing results is to optimize your event marketing investments, but you can’t do either if you’re not effectively tracking the results of every dollar you spend. That’s where UTM codes make everything so much easier and more accurate. In simplest terms, UTM codes are snippets of text added […]
