Event Marketing

FILTERED ARTICLES

The Last Two Weeks: What Nearly 10,000 Ticket Buyer Support Calls Reveal About Event Operations

AttendStar analyzed nearly 10,000 ticket buyer support calls across 10 outdoor events. The findings reveal when attendee questions peak, why advance communication matters, and how organizers can turn support data into a practical strategy for smoother event-week operations.

North Carolina’s New Ticketing Law: What Event Organizers Need to Know in 2026

North Carolina's updated ticketing law took effect October 1, 2026. Learn what air shows, fairs, festivals, and event organizers need to know about upfront pricing, fees, and ticket resales.
AttendStar staff member processing a tap-to-pay ticket purchase for an air show guest, with jets flying overhead and the headline The Last 20% Matters Most

The Last 20% Matters Most

Selling tickets is one thing; capturing the final 20% takes a revenue system. See how reengagement, honest urgency, easier checkout, publicity, email and SMS, event-day infrastructure, and real human support help events capture more revenue.

Countdown Timers in Email Marketing: Turning Scarcity Into Action

Scarcity is one of the most powerful levers for driving ticket sales. Learn how countdown timers in your event emails turn urgency into action—where to place them across your campaign, best practices that keep them effective, and how pairing time scarcity with inventory scarcity makes conversions spike.

Making Headlines: Introducing AttendStar Event Publicity

Struggling to secure local media coverage for your events? Introducing AttendStar Event Publicity: a new, managed service that handles your press releases, interview bookings, and media outreach, helping you build community trust and drive ticket sales without stretching your committee thin.

How Retargeting Sells More Tickets

Retargeting helps event organizers reconnect with people who visited their ticketing page but did not purchase. By keeping the event visible, targeted ads remind interested buyers, build urgency as event day approaches, and convert more prospects at a lower cost.
The Dynamic Pricing Playbook: How to Sell Smarter, Drive Revenue, and Save Time

The Dynamic Pricing Playbook: How to Sell Smarter, Drive Revenue, and Save Time

Boost event revenue & save time with Dynamic Pricing in AttendStar. Learn 6 proven strategies to automate ticket price changes, drive early sales, and maximize profits based on deadlines or ticket thresholds.

Venue Marketing: 10 Ways to Increase Bookings by Helping Events Succeed

The venues that win more bookings offer more than space. By combining audience access, event marketing, ticketing, buyer support and actionable data, your venue can lower organizer costs, improve event performance and become the preferred home for successful events.
What Delayed Ticket Launches Say About Your Workflow

What Delayed Ticket Launches Say About Your Workflow

Maximize ticket sales and minimize chaos. Learn how AttendStar helps event organizers and large outdoor events launch smarter, not later, with expert strategy and high-conversion campaigns.
Breaking Language Barriers: AttendStar’s New Auto-Translation for Ticket Sales Pages

Breaking Language Barriers: AttendStar’s New Auto-Translation for Ticket Sales Pages

AttendStar’s new Translate feature makes ticket sales pages multilingual, allowing buyers to toggle into their preferred language for a seamless checkout experience. This helps organizers boost sales, strengthen sponsor value, and reach broader audiences while saving time on administration.
AttendStar staff member processing a tap-to-pay ticket purchase for an air show guest, with jets flying overhead and the headline The Last 20% Matters Most

The Last 20% Matters Most

Selling tickets is one thing; capturing the final 20% takes a revenue system. See how reengagement, honest urgency, easier checkout, publicity, email and SMS, event-day infrastructure, and real human support help events capture more revenue.

Read more

Making Headlines: Introducing AttendStar Event Publicity

Struggling to secure local media coverage for your events? Introducing AttendStar Event Publicity: a new, managed service that handles your press releases, interview bookings, and media outreach, helping you build community trust and drive ticket sales without stretching your committee thin.

Read more

How Retargeting Sells More Tickets

Retargeting helps event organizers reconnect with people who visited their ticketing page but did not purchase. By keeping the event visible, targeted ads remind interested buyers, build urgency as event day approaches, and convert more prospects at a lower cost.

Read more
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