Great marketing leads to sell-out events. We can help you do it.
Email marketing is extremely effective for event promotion., but only when the design and message are expertly crafted. We can help you with strategic planning, messaging, design and tracking so your email campaigns drive the highest return on investment.
Facebook advertising works very well for event promotion since the audience targeting features within Facebook’s Ad Manager tool can be configured to show your event ad to people who are most likely to buy tickets. We can help you test ads for as low as a $20 ad spend, so you can test various designed and messages before launching an entire campaign.
Ad retargeting is the process of showing ads to people who have already visited your ticket sales page. Over 80% of people who visit your ticket sales don’t purchase. We’ll help you create retargeting campaigns that successfully reach those people with different messages that will motivate them to think again and buy tickets.
Words matter – a lot. Simply saying an event is happening at a certain date and time isn’t enough to make a profit on your event in most cases. It’s the last 20% of your attendees that make you money, and earning the business from that last 20% is where the real effort and polish takes place. A single message can make all the difference when it comes to motivating people to buy tickets to your event. We can write copy that works for your website, ads, flyers, email, direct mail, radio spots, social media posts, and more.
Website and Graphic Design
Professional event websites or dedicated landing pages are critical to your ticket sales success. Copywriting, graphics, and pictures are critical elements for your website and marketing materials. But there’s more. Your website needs to work for you by making it easy to collect email addresses, encourage people to share your event across social media channels, and more. With that said, you don’t need a $5,000 or even a $500 website to make your ticket sales soar, and our team will work with you to develop a site and marketing materials that get the job done without costing you a fortune.
Promotion and Ticket Sales Tracking
We love data! Don’t worry if you don’t. We love it enough for both of us! We believe that tracking everything allows you to spend less money while maximizing ticket sales. It’s a balance that truly can be achieved, and we’re experts at doing it. In fact, we’re such data gatherers that we event coined our own term for it – Attendalytics. It’s where attendance meets analytics! Using Attendalytics, we analyze data across all events in the AttendStar system to learn what makes events successful, and we put that knowledge to work for your event!