Event Marketing Services
Great marketing leads to sell-out events. We can help you do it.
Why You Need to Hire Event Marketers
It can be tempting to work with local people who are able to “help out” either because they’re fans of a performer or because the event is for a good cause. Unfortunately, this decision can backfire – and it usually does. Those talented local people might even be ad agencies, but the problem is they have to divide their time between your event and other responsibilities, jobs, or even clients.
The reality is that event marketing is fast-paced, ever-changing, and time-consuming. Without the right help at the right time, you could overspend, miss opportunities, or make big mistakes that ruin ticket sales and your profits. Are you willing to take the risk? We hope not. Your event is just too important!Without effective event marketing, your event won’t be a success. It’s that simple. A successful event is about attendance, and you only get one chance to fill seats. You can’t afford to get it wrong.Click To Tweet
Top 3 Reasons You Can Trust Attendstar with Your Event Marketing Support
There is a reason why the founder of Attendstar named the company as he did. Notice the word “tickets” isn’t in the name at all? That’s because we’re so much more than a ticketing company! We’re also event promotion experts who can help you develop marketing programs that really work.
Here are three of the main reasons you can feel confident when Attendstar handles your event marketing for you:
1. You Need Event Specialists
Planning events isn’t easy. We get it. We’ve been doing it for a very long time, and we know the ropes. We know the potential pitfalls, the obstacles you’ll have to overcome, and the surprises that will inevitably pop up along the way. When you work with us, you’ll have peace-of-mind that your marketing needs are being handled the right way.
2. You Need Event Marketing Experts
Event marketing isn’t like any other kind of marketing. It requires unique knowledge and experience, and our team has it. Bottom-line, any marketer who doesn’t have event marketing experience isn’t the right choice to help you promote your event.
3. You Need to Integrate Marketing and Sales
Sales and marketing shouldn’t operate in silos, but unfortunately, they usually do. At Attendstar, we’ve broken down the walls and fully integrated the sales and marketing processes in our ticketing and event software. From event planning checklists and email marketing to text message promotions, post-event surveys, and everything in between, you’ll have all of the tools you need to organize a successful event at your fingertips.
Event Marketing Services
When you work with Attendstar, you’ll quickly see that we look at the big picture of what you need to do to be a successful event organizer – whether you’re planning one event or many. Our team is dedicated to making the most of your marketing budget, no matter how big or small.
Email marketing is extremely effective for event promotion, but only when the design and messages are expertly crafted. We can help you with strategic planning, messaging, design, and tracking so your email marketing campaigns drive the highest return on investment.
Facebook advertising works very well for event promotion since the audience targeting features within Facebook’s Ad Manager tool can be configured to show your event ad to people who are most likely to buy tickets. We can help you test ads for as low as a $20 ad spend, so you can test various designs and messages before launching an entire campaign.
Ad retargeting is the process of showing ads to people who have already visited your ticket sales page. Over 80% of people who visit your ticket sales page don’t purchase. We’ll help you create retargeting campaigns that successfully reach those people with different messages that will motivate them to think again and buy tickets.
Words matter – a lot. Simply saying an event is happening at a certain date and time isn’t enough to make a profit on your event in most cases. It’s the last 20% of your attendees that make you money, and earning the business from that last 20% is where the real effort and polish takes place. A single message can make all the difference when it comes motivating people to buy tickets to your event. We can write copy that works for your website, ads, flyers, email, direct mail, radio spots, social media posts, and more.
Website and Graphic Design
Professional event websites or dedicated landing pages are critical to your ticket sales success. Copywriting, graphics, and pictures are critical elements for your website and marketing materials. But there’s more. Your website needs to work for you by making it easy to collect email addresses, encourage people to share your event across social media channels, and more. With that said, you don’t need a $5,000 or even a $500 website to make your ticket sales soar, and our team will work with you to develop a site and marketing materials that get the job done without costing you a fortune.
Promotion and Ticket Sales Tracking
We love data! Don’t worry if you don’t. We love it enough for both of us! We believe that tracking everything allows you to spend less money while maximizing ticket sales. It’s a balance that truly can be achieved, and we’re experts at doing it. In fact, we’re such data gatherers that we even coined our own term for it – Attendalytics. It’s where attendance meets analytics! Using Attendalytics, we analyze data across all events in the Attendstar system to learn what makes events successful, and we put that knowledge to work for your event!
Get Started Today
Ready to increase your ticket sales? Call Gary Bradshaw, Attendstar’s Founder and President, at (615) 823-1164 today to learn more about our event marketing team and services.