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Event Marketing

Event Marketing: Why You Need to Advertise on Facebook – Not Just Boost Posts

facebook ads manager

The explosion of social media networks over the past decade has undoubtedly changed the world of event marketing. Platforms like Facebook, Instagram, and Twitter have become increasingly powerful and indispensable channels for marketing a successful event. But over the past few years, we’ve noticed that there’s one common misconception that is causing many event marketers…

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How to Use Email Marketing to Promote Your Events

Email marketing has been proven to be one of the best ways to promote products, services, and events. In fact, email marketing is more effective at generating sales than search engine marketing and social media marketing, so it’s essential that email marketing is included in your event marketing plan. Research has found that 4.24% of visitors…

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10 Event Marketing Graphics Every Event Organizer Should Use

Event Marketing Graphics

Whether you’re organizing a large or small event, an indoor or outdoor event, or any other type of event, you need a collection of visual content that captures people’s attention and motivates them to buy tickets in order to effectively promote it. Both online and offline marketing rely heavily on irresistible event graphics, so get…

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A Guide to Implementing UTMs On Your Own

Implementing UTM

  Since you’re here, you’re probably a programmer who would like to understand the exact process and steps required to put together your own UTM Event Strategy and then organize and create all the individual UTMs necessary to conduct a campaign.   If you’re not, feel free to go back to the article that originally…

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Learn the Code that Boosts Your Marketing R.O.I. & Ticket Sales

UTM Tracking

  Peter Drucker, one of the greatest marketing minds around, once said, “what gets measured gets managed.” So, if you’re not tracking how each of your marketing and advertising investments are driving the ticket sales for your event, you’re wasting money and losing sales… it’s that simple.   Now, if this sounds really complicated, you’re…

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Is Automation Really the Magic Pill for Successful Events?

Despite what you hear online about how important automation is for event marketing and ticket sales, it’s not the magic success pill that many event organizers would like you to think. The reality is that automation is just one tool in your toolbox, and just like a builder can’t build a solid structure using just…

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Event Metrics You Should Be Tracking and Why

event metrics tracking

There are a variety of event metrics you should track in order to sell more tickets and to ensure your event will be a success. Fortunately, with the right tools and ticketing software, you can collect and analyze large amounts of data related to the success of your event in a short amount of time.…

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Why YouTube is Critical for Event Marketing and Venue Promotion

youtube event marketing venue promotion

YouTube is the second largest search engine in the world, and it’s owned by Google, the largest search engine in the world. In other words, if people are looking for information or content (including information about events or venues), they’re probably using YouTube or Google to find it. That means savvy event marketers understand the…

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