Event Marketing

A Guide to Implementing UTMs On Your Own

Implementing UTM

  Since you’re here, you’re probably a programmer who would like to understand the exact process and steps required to put together your own UTM Event Strategy and then organize and create all the individual UTMs necessary to conduct a campaign.   If you’re not, feel free to go back to the article that originally…

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Learn the Code that Boosts Your Marketing R.O.I. & Ticket Sales

UTM Tracking

  Peter Drucker, one of the greatest marketing minds around, once said, “what gets measured gets managed.” So, if you’re not tracking how each of your marketing and advertising investments are driving the ticket sales for your event, you’re wasting money and losing sales… it’s that simple.   Now, if this sounds really complicated, you’re…

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Is Automation Really the Magic Pill for Successful Events?

Despite what you hear online about how important automation is for event marketing and ticket sales, it’s not the magic success pill that many event organizers would like you to think. The reality is that automation is just one tool in your toolbox, and just like a builder can’t build a solid structure using just…

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Event Metrics You Should Be Tracking and Why

event metrics tracking

There are a variety of event metrics you should track in order to sell more tickets and to ensure your event will be a success. Fortunately, with the right tools and ticketing software, you can collect and analyze large amounts of data related to the success of your event in a short amount of time.…

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Why YouTube is Critical for Event Marketing and Venue Promotion

youtube event marketing venue promotion

YouTube is the second largest search engine in the world, and it’s owned by Google, the largest search engine in the world. In other words, if people are looking for information or content (including information about events or venues), they’re probably using YouTube or Google to find it. That means savvy event marketers understand the…

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Top 3 Online Advertising Options to Promote Your Events

online advertising promote events

Paid online advertising is an effective marketing investment to promote your events and sell more tickets. The challenge for many event organizers is figuring out where to advertise online and which networks to use. The key to successfully using online advertising to promote your events is to stay focused on your audience and goals as…

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How to Use Facebook Contests for Event Marketing

facebook contests

Facebook contests are perfect for event marketing because they create excitement and word-of-mouth buzz that can lead to ticket sales. You can use Facebook contests to boost your email subscriber list, increase awareness of your event, remind people about your event, encourage people to tell their friends and family about your event, and more. The…

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The Most Important Event Email Marketing Campaign

event email marketing campaign

The most important event email marketing campaign that you should use for every event you sell tickets to is a cart abandonment campaign. This type of email marketing campaign is referred to as remarketing because it gives you an opportunity to promote your event to people who have already expressed interest in it. For shopping…

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