The days of determining the success of an event by a mere headcount of attendees are long gone. Today, your event is measured by memorable experiences made, the lasting connections formed, and the achievement of all-important business objectives. Enter AttendStar. We empower you to track, measure, and optimize every nook and cranny of your event through our robust ticketing platform.
With AttendStar, you do not just manage an event; you carefully craft an unforgettable experience that stays with attendees long after the planes land, the dust of the arena settles, and lights go out. The best part of it all? AttendStar does the heavy lifting, allowing you to effortlessly analyze each aspect of your event and confidently plan for its success in the future!
The Dream Team: The Client Success Managers and Event Marketing Team
The dynamic collaboration of the Client Success Managers (CSMs) and the Event Marketing team is at the heart of our commitment to event success. Whether it be an airshow, a concert, a monster truck show, or any number of other events, our team is comprised of passionate event experts driven to make your event a success. They are dedicated to doing everything they can to give you the tools and knowledge you need to make your event the best possible.
Think of your CSM as your trusted advisor. They are there to walk alongside you, offering their expertise and guidance in the execution of your event. They take a deep dive into your goals, suggesting features and strategies that will ensure you get the most out of AttendStar.
The Event Marketing team combines creativity and industry know-how to create powerful marketing campaigns. Working closely with CSMs, they provide invaluable insights into ticket buyer behavior and help you fine-tune your efforts for maximum impact.
Uncover Understanding: The Tools You Need
AttendStar provides an impressive list of features developed to track and analyze every aspect of your event. Here are the tools you need to use to do so:
Campaigns and Email Marketing: The Event Marketing Foundation
The combination of campaigns and email marketing is the VIP all-access pass to your event’s success and the heartbeat of your marketing efforts. When you create a unique campaign link in the event manager, you can closely monitor which channels and messaging are most impactful to your audience. With these links, you have metrics like ROI, revenue per order, and conversion rate at your fingertips. Meanwhile, email marketing helps you see where you are hitting the mark with current and future attendees as you dive into open rates, cough-through rates, and conversions. Both of these tools are seamlessly intertwined to give you a real-time look at the success of your event.
In addition, tracking promo/discount codes and COMP tickets is essential for measuring the direct impact of special offers on ticket sales and event engagement. Promo codes tied to specific campaigns or channels can help you track which discounts and promotions drive conversions while offering a clear view of performance across various marketing efforts. You can easily monitor the success of discount offers and exclusive access codes to identify what resonates best with your audience.
Hear About Event Reports: A Window into the Ticket Buyer’s Journey
The Hear About Event Report feature provides an in-depth look at how ticket buyers discovered your event. This data illuminates the impact of different marketing channels, helps you develop an improved marketing strategy for future events, and maybe where it would benefit you to allocate resources.
Post-Event Surveys: A Blueprint for Improvement
A post-event summary is an invaluable tool used after an event. It allows you to follow up with your attendees and delve into their feedback. Check out satisfaction scores, where they traveled from, and ratings for everything from food to parking. Whether they sing your event’s praises or offer suggestions and constructive feedback, this data is ultimately just a tool for you to make your event that much better in the future. It’s up to you to turn that feedback into fuel for improvements.
Post-Event Summaries: Evaluating Impact
One of AttendStar’s most unique offerings is the creation of post-event summaries, which offer a comprehensive look at your event’s performance. These reports summarize attendance numbers, revenue generated from email marketing, ticket buyer support inquiries, and so much more. The data is meticulously analyzed so you can more easily pinpoint the areas where your event soared and what can be improved for future events.
Key Takeaways
The journey to event success is ongoing and can be continually improved. Why settle for good when you can be great? By continuously measuring, tracking, and refining, you can position your event to soar to new heights and create a lasting effect on attendees.
AttendStar strives to be more than a ticketing platform; our objective is to be an invaluable resource that positions you to drive your event’s success. By combining the powerful ticketing platform, the expertise of the CSMs, and the creativity of the Event Marketing team, you can optimize your event while creating an unforgettable experience that has a long-lasting impact on your attendees.
