Promotional Tools that Generate Leads and Turn Them into Ticket Sales
AttendStar is the only event ticketing software that comes chock full of promotional tools to help you market your event and sell more tickets. Many of these tools can be set up once and then they run automatically! Whether you want to offer pricing discounts or launch a social media marketing campaign, you can do it with the promotional tools offered through your AttendStar Event Dashboard.
And if you have questions about how to use these marketing tools, the AttendStar team is here to help. Each of these tools was developed for one purpose: to help you sell more tickets. We want you to use them, and we’re happy to help you get started!
Remind Me Email Marketing
Many people visit your event page but they don’t buy a ticket right away. You don’t want them to get away! With Remind Me, you can invite visitors who don’t buy immediately to sign up for email reminders about the event. Every 10 days before the event, they’ll receive up to six messages reminding them about the event and including an interesting link. For example, if you’re promoting a concert, you can send a link to the performing artist’s newest video. It’s up to you what links are sent and how often they’re sent.
Each email includes social media sharing buttons, so it’s easy for recipients to click a button and share the content to their social media profiles or email it to friends. That’s just one more way Remind Me helps you promote your event! Set it up once and it runs automatically.
Ticket Buyer Buzz Email Marketing
Did you know that the biggest advocates of events are the people who buy tickets for the event during the four to five days after they buy those tickets? They’re excited and want to share the news with friends, family, and even strangers through public social media profiles! But after those five days pass, they stop talking about it. If the event is still two months away, that’s a lot of lost word-of-mouth marketing for the event manager. Ticket Buyer Buzz turns that quiet time into vocal time!
Just pick 6 links to interesting content that your event attendees will want to read (or watch), and copy and paste those links into eight fields within your Event Dashboard. That’s all there is to it. AttendStar will automatically send ticket buyers an email message that includes the link and motivates them to talk about the event again and share the content with other people.
The email messages include social media sharing buttons so recipients can quickly and easily share the links to their social media profiles or forward the messages via email to friends and family. There’s no easier way to keep word-of-mouth, marketing going during the months, weeks, and days leading up to your event!
Text Alert Text Message Marketing
You can use AttendStar’s Text Alerts tool to send important messages to your attendees on the day of your event. For example, if inclement weather affects your event, send a Text Alert to all attendees. In fact, you can send important Text Alerts to your attendees at any time before, during, and after your event, but you can also use Text Alerts for marketing.
Keep in mind, many people don’t like text message marketing, so avoid sending promotional messages that offer no additional value. Text Alerts can be a great way to generate word-of-mouth marketing, so consider using them to share news about special additions to your event, special ticket discounts for friends and family of attendees, or news about a related upcoming event. Remember, they should add value or they could do more harm than good!
Everyone loves promo codes, and you can create all kinds of codes to give people discounts off of your ticket prices through your AttendStar Event Dashboard. It’s extremely flexible, so match your discounts to your creativity! Create different discounts for different ticket types based on dollars or percentages off the full price. Develop group discounts that require a minimum purchase to work.
Social Media Discount Campaigns ( 11/1/2016 Facebook no longer allows this)
Social Discounts give your ticket buyers a discount on your ticket price if they share your event sales page on their Twitter Profiles. You can set up a social discount at any time. You create the message that your ticket buyers share, and you choose which ticket types the social discount can be applied to. AttendStar takes care of the rest.
The AttendStar software authenticates that your message was posted to Twitter by ticket buyers and tracks both clicks and sales conversions. Review the data and you’ll know which Social Discounts are working and which are not.
Research shows that when you increase comments and engagement on a ticket sales page, sales go up, so AttendStar automatically adds Facebook comments to your ticket sales page. Anyone with a Facebook account can leave a comment directly on your ticket sales page, including you! That means you can start conversations, ask questions, and try to generate excitement and sharing for your event right on your ticket sales page where potential ticket buyers will see it!
Ad Re-Marketing and Re-Targeting
Ad re-targeting (also known as ad re-marketing) is a popular marketing technique that ties a person’s online behaviors with the ads they see. When a visitor to your ticket sales page leaves that page, a “cookie” is attached to their browsing history. This cookie is a tracking tool used by most websites these days. For ad re-targeting, the cookie is used across the internet so the person sees your ads on other websites. AttendStar supports both Google AdWords and Adroll retargeting.
MailChimp Integration for Email Marketing
Save time and expand your email marketing to ticket buyers by exporting your buyer data directly to your MailChimp account. It’s so easy to promote your event and add buyers to your full email marketing database for future use!
Buyer Data Download for Direct Marketing
You can download all of your buyer data in a .csv file at any time and use it for your own marketing initiatives. For example, you can target buyers in specific zip codes and send a direct mail piece. It’s your choice!