Making Headlines: Introducing AttendStar Event Publicity

Most event organizers know AttendStar as a partner in their event’s success — from ticketing, ticket buyer support, real-time communications, rugged hardware with Private 5G connectivity, to onsite logistics. What many don’t know is that, behind the scenes, we’ve spent the last two years quietly working with a select group of clients and touring events to build and test a new capability: AttendStar Event Publicity.

Rather than launch it broadly right away, we wanted to see it work in the real world first — reaching out to local television, radio, print, and digital outlets on behalf of select partners, booking interviews, securing airtime, and lining up onsite visibility with the media networks their communities already watch and trust. Now that we’ve seen the impact firsthand, we’re ready to make it available more broadly.

We won’t dwell on the numbers here, but to give a sense of scale: over that two-year period, we reached out to more than 6,300 media contacts, sent 98 press releases, and ran 197 unique email campaigns along with 108 follow-up campaigns on behalf of the events we worked with.

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How AttendStar Event Publicity Works

As an add-on to your AttendStar partnership, Event Publicity provides press release support throughout the planning cycle — not just once, but at each meaningful point in the lead-up to your event. Our team drafts and distributes announcements tied to ticket sales, parking pass awareness, premium experience promotions, event milestones, performer announcements, and operational updates.

Rather than leaving the organizing committee to chase down media contacts, AttendStar works with a designated media liaison on your team as the single point of contact. We build a targeted list of local television, radio, print, and digital contacts suited to your event’s market and audience, then coordinate directly with those outlets on your behalf — pitching stories, booking interviews, and arranging onsite visibility so your event shows up on the channels your community is already watching.

Once a pitch goes out, we track which outlets are engaging, follow up at the right moments instead of leaving things to chance, and keep tabs on the coverage that actually runs — so you have a clear picture of what landed, not just what was sent.

That structure keeps messaging consistent. Instead of multiple people fielding media calls with slightly different information, everything runs through one coordinated channel — reducing the administrative burden on your committee while ensuring reporters get accurate, timely information every time.

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Media Support Features

• Event press release creation
• Press release distribution guidance
• Targeted media contact lists built for your event’s market and audience
• Parking and transportation awareness campaigns
• Premium seating and hospitality promotion support
• Event milestone and announcement communications
• Direct coordination with local television, radio, print, and digital media outlets
• Booked interviews, airtime, and onsite media visibility
• Pitch tracking to see which outlets are engaging, plus scheduled follow-ups so nothing goes cold
• Coverage tracking that captures the mentions and placements your pitches earn
• Unified messaging managed through your designated media liaison

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The Direct Benefits: Awareness That Converts to Ticket Sales

Media coverage doesn’t just build brand awareness — it drives action. A local morning show segment or a well-placed news feature reaches households a social ad might never touch, and it carries a level of trust that paid advertising can’t buy.

We’ve seen this play out firsthand. When Monster Truck Wars made its California debut, AttendStar’s marketing and publicity efforts helped drive traffic from more than 400 zip codes to the event’s ticket page in the weeks leading up to the show, and the event went on to break every ticket sales record in the promoter’s history. National news outlets picked up the story, adding another wave of visibility organizers didn’t have to chase down themselves.

Publicity built through earned media works alongside your paid advertising and email campaigns — filling a gap those channels can’t reach on their own.

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The Indirect Benefits: Value That Outlasts the Event Weekend

Not every benefit of Event Publicity shows up as a ticket sale. Some of the most valuable outcomes are the ones that compound over time:

• Sponsor value — sponsors take notice when your event lands on the local news, and media mentions become concrete proof points for renewal conversations.
• Community credibility — consistent, professional media coverage positions your event as an established, trusted fixture rather than a one-off attraction.
• Reduced staff burden — with AttendStar managing outreach and serving as the coordination point for media, your committee isn’t pulled away from the operational work only they can do.
• A stronger media relationship over time — a designated liaison and consistent, accurate communication builds goodwill with local outlets that carries into future event cycles.
• A clearer picture of what’s working — coverage tracking shows which pitches turned into placements, so future outreach gets sharper each cycle.

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A Smarter Way to Get Your Event Seen

Ticket sales tell you how many people showed up. Media coverage is often what got them thinking about your event in the first place.

With AttendStar Event Publicity, organizers can add:

• Press releases at every key moment in the planning cycle
• A dedicated point of contact managing media relationships on their behalf
• Booked interviews, airtime, and onsite visibility with local outlets
• Consistent, unified messaging across every media touchpoint
• Awareness that compounds — building sponsor value and community trust well beyond a single event weekend

If this sounds like something your event could use, reach out to your AttendStar contact to explore whether Event Publicity is the right fit — and what it could look like for your next announcement.

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